Diverse Hands Become the Golden Arches in McDonald’s National French Fry Day Campaign

People love McDonald’s World Famous Fries and they love sharing them too, making them one of the most shared foods in the world. So in honour of July 13’s #NationalFrenchFryDay, the American fast food company celebrated with a national campaign encouraging consumers to ‘Share the Love’ in the US.

The work, which was created by We Are Unlimited in partnership with McDonald’s, highlighted the variety of people who love to share McDonald’s fries.

The creative showcases two different hands forming the iconic golden arches coming together over French fries. The images, which were shot by famed editorial photographer Mark Seliger, drew customers in and remained a constant across all platforms – from social, to CRM, to out-of-home adverts, in-restaurant imagery, and even a billboard above the McDonald’s Time Square flagship location.

Also on #NationalFrenchFryDay, McDonald’s shared the love with fry fans across the United States by giving a free medium McDonald’s fry with any order on McDelivery with Uber Eats.

Source: The Drum

  #NationalFrenchFryDay, Advertising, Campaign, Diversity, Food, Golden Arches, Marketing, McDonalds, Share The Love, USA, We Are Unlimited