Watermark Brings the California Sunshine to the Canned Wine Shelf via Obsession Wines Branding

Obsession wines, located in Lodi, California, approached Watermark looking for a more modern and dramatic design as they moved their wine into cans.

The branding experts fused an ode to the California sunshine into a unique typographic approach to create their new logo design. They then developed this into a bold pattern to create a canned wine design consumers can be #obsessed with.

The can sleeve design allows the aluminum to show through, creating a metallic effect which evokes the California sunshine

Source: Watermark

  #Obsessed, Alcohol, Beverage, Branding, California Sunshine, Canned Wine, Design, Marketing, Obsession Wines, Packaging, USA, Watermark