The OOH posters aim to draw on nostalgia and generosity, demonstrating how Cadbury has grown to become part of the fabric of the nation, present in the lives of British people through the years. Each poster was created by illustrators and designers who took inspiration from previous Cadbury advertising over the decades, with VCCP leading on setting the creative direction.
CAMPAIGN CREDITS
- CAMPAIGN TITLE: Yours for 200 Years
- CLIENT: Cadbury
- Associate Marketing Director: Gemma Flanigan
- Senior Director: Elise Burditt
- Strategic Project Lead: Phil Warfield
- Brand Manager: Bryony Tate & Nancy Galvin
- Junior Brand Manager: Connor Gould
- ADVERTISING AGENCY: VCCP
- EXECUTIVE CREATIVE DIRECTOR: Jonny Parker & Chris Birch
- CREATIVE DIRECTOR: Angus Vine
- SOCIAL CREATIVE DIRECTOR: Milan Desai
- SENIOR CREATIVE TEAM: Ben Evans & Adam Sears
- GROUP MANAGING DIRECTOR: David Boscawen
- MANAGING PARTNER: Matt Smith
- SENIOR ACCOUNT DIRECTOR: Tom Carr
- ACCOUNT DIRECTOR: Bella Johnston
- SENIOR ACCOUNT MANAGER: Fiona Hanna
- ACCOUNT MANAGER: Maddie Jones
- ACCOUNT EXECUTIVE: Ellie Rhodes
- PLANNING DIRECTOR: Ollie Gilmore
- SENIOR PLANNER: Alana Ballantyne & Charlotte O’Brien
- CONTENT CREATION STUDIO: Girl&Bear
- INTEGRATED PROJECT DIRECTOR: Sally Greenwood
- SENIOR INTEGRATED PRODUCERS: David Vass
- INTEGRATED PRODUCERS: Connor Kilkelly
- HEAD OF PRINT: Gavin White
- HEAD OF ART: Ali Augur
- ILLUSTRATORS: Archie Proudfoot & Carol Lawson (CIA), Chris Wormell (The Artworks), Bruce Emmett (Folio), Vince McIndoe (DebutArt)
- DESIGN DIRECTOR: Adam Edwards
- DESIGNERS: Tegan Barnes, Carl Sherry, Bruno Rovarotto
- ARTWORKERS: Nilesh Parmar, Lee Forster, Liam Leal, Toby Kadir, Sam Weight
- JUNIOR RESOURCE MANAGER: Yasmine Moridi
- STUDIO MANAGER: James Perry
- POST PRODUCER: James Ketterer
- SOCIAL EDITOR: Gareth Jivan Philips
- IMAGE RETOUCHING: Stanley’s Post
- PHOTO PRODUCTION: Packshot Factory
- MEDIA BUYING AGENCY: Publicis
- MEDIA PLANNER: Lynne Quinn, Lauren Nolan & George Pearcy
Source: VCCP
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