Greatergood Brands® designs new identity and packaging design for freeze dried fruit & vegetable snack range

Greatergood® Brand Design Agency has partnered with Oh Raw! on the brand and packaging design for their new range of freeze dried fruit and vegetable snacks.

A Fresh Name and Logo

Greatergood® led the project with the creation of the brand name “Oh Raw,” reflecting the brand’s celebration of unprocessed ingredients, raw ingredients. The brand features bold typography and a playful leaf cut out, embodying the brand’s energetic but natural spirit.

Packaging That Pops

Each Oh Raw! SKU is packaged in bright Blue with mouth-watering ingredient imagery – bringing an unusual and disruptive colour scheme to the fruit snacking category. Clear, concise messaging highlights the all-natural, nutritious benefits – making it easy for shoppers to make informed choices at a glance.

Integrated Digital Experience

Beyond packaging, Greatergood® designed a dynamic website for Oh Raw! that mirrors its on-pack personality. The site features engaging product pages, bold calls to action, and seamless e-commerce functionality – ensuring a cohesive brand experience from shelf to screen.

“We absolutely love the work which Greatergood® created for our brand” said Oh Raw! founder Rowan El-Sokaily. “The packs are exactly as I had imagined and are the first compliment we get on our range every time. Amazing work.”

With this launch, Oh Raw! is set to disrupt the healthy snacking aisle and strengthen its presence in both physical and digital channels. Greatergood® continues to support Oh Raw with ongoing marketing and retail activation strategies aimed at driving growth.

Source: Greatergood®

  brand identity, Design, Food, Greatergood, Marketing, Oh Raw!, Packaging, Packaging Design