Landor x Häagen-Dazs: An indulgent collaboration for the launch of new ice cream sticks

Landor announce its collaboration with Häagen-Dazs on the product design and packaging for their brand-new ice cream sticks—an innovation that celebrates the perfect blend of taste and design excellence.

This new range marks a pivotal moment in the Häagen-Dazs universe, reimagining the brand’s iconic identity through bold and distinctive design. Inspired by the thick chocolate coating that envelops each stick, the packaging showcases a striking visual explosion of texture and indulgence, perfectly capturing the unique experience these creations offer.

At the heart of this collaboration are several key elements that shaped the design:

• An iconic shape: The ice cream stick adopts a distinctive silhouette subtly reminiscent of the Häagen-Dazs logo, proudly displayed at the centre of the packaging.
• The signature Bordeaux: The brand’s iconic burgundy takes centre stage, evoking sophistication, balance, and sensory delight.
• A tribute to the coating: The thicker, more generous outer layer is celebrated through crackling patterns around the ice cream, emphasising the crunchy, irresistible texture of every bite.

With this ambitious launch featuring four new flavours, Häagen-Dazs strengthens its positioning in the European market, leveraging a new aesthetic, designed by Landor, that combines creativity and storytelling—crafted to captivate both the eyes and the taste buds.

Source: Landor

  Collaboration, Design, Food, Häagen-Dazs, Landor, Launch, Packaging, Retail