Intertype Studio were briefed by Olipop to partner with Paramount to launch a new flavour of soda, and create a SpongeBob edition to coincide with the release of the new SpongeBob Search For Squarepants movie, placing Olipop at the heart of this cultural moment and growing brand awareness with a huge new fan base. We named the new flavour ‘Pineapple Paradise’, a fun link back to SpongeBob’s underwater home.
Our brief was to create an individual can design, but we thought, why not make the new favour into a treasure hunt? We turned the cans into five collectable characters, each with a different super expressive face inspired by SpongeBob’s playful and wacky personality. The hunt was set through Olipop’s social channels!
Each carton contains just one of the facial expressions and invites the consumer to be part of the ‘Search for SquarePants’, to collect each of the different can designs.
When lined up on shelf, the different SpongeBobs appear to interact with each other, for ultimate stand out and collectability.
The result: by creating a treasure hunt experience and not just a can, the new drink tops Olipop’s portfolio and is the most trialled flavour innovation ever!
Credits:
- Design & Creative Direction: Intertype Studio
- Production: Craig Goldhawk
Source: Intertype Studio
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