Aussie entrepreneur David Prior, who bought the mothballed 200-year-old Scotch distillery Bladnoch in January 2015, has launched a new scotch brand Pure Scot with a spot created by Chocolate Studios in Melbourne.
Prior said: “Last year we fought to buy a 200-year-old scotch whisky distillery. ‘You can’t make scotch whisky. You’re an Aussie surfer,’ they said. Well it seems Pure Scot is proving them wrong again. Pure Scot flies the flag for individuality. We say there’s no right way to drink scotch whisky.”
Before taking on the scotch world, Prior built up the yoghurt brand five:am from scratch in 2009, and sold it in 2014 to UK-based consumer products company PZ Cussons for $80 million. In 2013 the company employed 65 staff, supplied over a thousand outlets around Australia, delivered 250% increase in revenue over the previous year and won the 2013 “Company to Watch” award.
Before that, he partnered with his father in 1997 to create the sustainable packaging company Baroda, running it successfully for ten years, and then selling it to packaging giant Visy.
Source: Campaign Brief