wagamama has opened a series of community hubs in London and the south of England designed to help with free meals for children and their families. This is part of a special charity partnership initiated by the pan Asian restaurant earlier this month, allowing one million meals to be distributed to families facing the rising […]
Born from the desire to have more readily available options in better-for-you, gluten-free bakery, Pri’s Puddings was founded just over 3 years ago and offered a range of pies and pockets in several flavours. They contain just 5 raw, natural ingredients including oats, dates and coconut sugar, and are gluten-free and vegan with no additives […]
Meatless Farm is launching the UK’s first ‘Automated Plant Machine’(APM) in response to its recent research that found almost all Brits (96%) don’t know what constitutes a portion of fruit and veg and 9 in 10 (87%) don’t eat their recommended five portions a day. The APM is a planty twist on an ATM/cash machine […]
Tiger Beer, Asia’s number-one international premium beer, is marking the start of the Lunar New Year on 22 January with the launch of an integrated campaign called ‘A Bolder Tomorrow’. Created by Tiger Beer in partnership with Le Pub APAC, ‘A Bolder Tomorrow’ kicked off with a stunt: last Thursday, passers-by at Tanjong Pagar in […]
McDonald’s latest uplifting campaign, led by Leo Burnett UK, celebrates the universal joy in communicating that ‘Fancy a McDonald’s?’ moment. The campaign centres on the creative insight that the invitation to grab a Maccie’s is so universal, it can be communicated without uttering a single word. The social-first campaign celebrates this knowing look with a […]
Stoli® vodka has a long-standing commitment to freedom of expression; believing that now, more than ever, it is essential to champion everyone’s right to Equality, Kindness, Love and Peace. They challenged us to create an eye-catching limited-edition design that celebrated these values. In order to show Stoli® vodka’s very real commitment to these values in […]
Maspex Wadowice Group, one of the largest food manufacturers in Central and Eastern Europe, continues its close partnership with SIG as it becomes the first to offer SIG’s domeTwist closure with tethered cap (domeTwist TC) for SIG’s unique carton bottle combidome. This is an important step forward on Maspex’ sustainability roadmap, as it leads the […]
Little Bao Boy, the Leeds-based East-Asian eatery, has worked with global creative agency Wongdoody to create a new brand world and national communications campaign as the business expands across the UK. Established in 2017, initially as a street-food vendor, the indie restaurant has now grown to three permanent sites and thirty-six delivery kitchens across Leeds, […]
The underlying messages that fall out of the very latest Nielsen Jams & Spreads data (£12.5m fewer kilos sold over last 12 mths/3 of top 5 providers in decline) is that this historically stoic and until recently dependable product category needs to mend its ways in terms of meeting today’s healthier living aspirations. It wasn’t […]
The 25th edition of The FAB Awards are now open for entries. In previous years, FAB received 3,600 entries from over 50 countries globally. The Awards are the only International Awards programme in the world which focus solely on work done for Food and Beverage brands, and includes categories for Integrated Campaigns, Advertising, Packaging Design, Direct, Sales […]