With Easter within touching distance and Purition enjoying ‘significant’ success with its three incumbent, chocolate-themed offerings, (Beetroot & Chocolate, Chocolate Orange and classic Chocolate) April seemed the perfect moment for Purition to tip its hat to one of the world’s most mercurial chocolate-themed flavour marriages, Chocolate Hazelnut! There are countless food myths relating to how […]
Despite being the oldest-known alcoholic beverage in the world, saké is still in its infancy in the United States. The rice-based beverage is steeped in the tradition of its Japanese roots, as evidenced by the visual storytelling and typography common to most saké labels. In the US, however, this strong association with tradition has perhaps […]
Having recently made a significant investment in its own top-of-the-range canning line, Round Corner Brewing has launched two more New Zealand-inspired beers in 330ml format. They join Round Corner’s ‘Jandals and Togs’ NZ session IPA and are inspired by the co-founders past experience of working at the Wellington Brewing Company in the early Noughties. Most significantly, ‘10 Hours […]
- Hand cooked crisps supported across TV and VOD -
KP Snacks has announced that it will be back on TV supporting its Tyrrells hand cooked English crisps range with a £1M marketing investment leading up to and over the Easter period with a new campaign by St. Luke’s. TYR028-2.mov from Hettie Shirtcliffe on Vimeo. With a focus on the delicious taste of Tyrrells, the new ad will hero the irresistible […]
Award-winning premium ale showcases new look celebrating its rich history
Fuller’s London Pride, the award-winning flagship beer of Fuller’s Griffin Brewery, is unveiling a striking new Fuller’s London Pride design for 2021. Visible across both On and Off Trade, the new brand identity will encompass a new logo, typography, glassware, pump clip and point of sale materials. The new contemporary look takes inspiration from its […]
For every adopted dog, from partnering shelters, Finn will donate 500 Dogecoin cryptocurrency
Ogilvy Social.Lab collaborates with Finn to create #AdoptaDogecoin beta program to support Finn’s mission to help pups find a forever home. Today, Ogilvy Social.Lab launches #AdoptaDogecoin, a digital campaign that harnesses the power of cryptocurrency, and dog memes, to encourage adoptions amongst future pet owners. Dogecoin (DOGE) is a cryptocurrency that has surged in popularity […]
Red Brick Road extends relationship with Ginsters brand owner, Samworth Brothers
Red Brick Road has been appointed as lead strategy and creative agency for the two brands after a competitive pitch process managed in-house by Marketing Director Katy Holder. The two brands are part of a recently created division within Samworth Brothers called ‘Food To Go Brands’. West Cornwall Pasty Co. has been providing award-winning hot pasties and savoury […]
There is no doubt that brand positioning is extremely important. It is how you are geared to speak to the world; what you have to say and importantly how you want to say it. It is how you want to distinguish yourself from your competitors and the way in which you intend to occupy a […]
