After years since the launch of the first “Share a Coke” successful campaign in Latin America, with names on the cans, Coca-Cola and Wunderman Thompson Brazil decided to go further and bet once again on creativity applied to packaging. With the aim of spurring a movement where teenagers mainly will be able to use the cans or […]
Pearlfisher is celebrating saying “YES” to Pudding with a new strategy, packaging redesign and portfolio review for Hartley’s 10 Cal Jelly. The nation’s iconic jam and jelly brand, Hartley’s introduced its 10 Cal Jelly Pot range 7 years ago, but it was time to modernise the brand’s expression. Pearlfisher was tasked with making it the […]
As part of the government’s Kickstart scheme, fast growth baby and toddler food brand, Piccolo, has successfully secured the opportunity to offer quality job placements to young people. With the National Skills Academy for Food & Drink (NSAFD) and the Food and Drink Federation (FDF), young people have the chance to gain real industry experience […]
With the carton bottle combidome, contract packing solutions specialist Framptons will bring a unique packaging offer for an innovative range of beverages that includes plant-based drinks, smoothies, juices and dairy drinks in early 2021. SIG has partnered with Framptons to install a new generation combidome filler, which will be the first of its kind in […]
The tongue-in-cheek integrated campaign raises awareness for Mrs Crimble’s vegan range
Mrs Crimble’s, the gluten-free bakery brand owned by Ecotone UK (formerly Wessanen UK), has launched a new digital campaign to take its vegan range beyond Veganuary. Focused on the brand’s Vegan Chocolate and Vegan Coconut Macaroons, the campaign aims to convert consumers who discover the brand during Veganuary into long-term customers. Bolstering the social media […]
This month sees Mug Shot unveil a new look and feel with identity and design by Brandon. Mug Shot, owned by Symington’s, is a range of healthy and convenient hot snacks and soups, designed to fuel healthy appetites, but new players had entered the market with exciting Asian-inspired flavours and Mug Shot needed to re-engage […]
Häagen-Dazs has launched a new global creative campaign in partnership with the blockbuster movie Wonder Woman 1984, celebrating female empowerment and encouraging women with an inspiring call to arms: “Don’t Hold Back”. Häagen-Dazs // Day Of Wonder – 25sec from Space on Vimeo. This exclusive global partnership between Warner Bros. and General Mills is the first […]
New Yogurt+ Range Addresses The ‘D-Deficit’
Nomadic Dairy is introducing Yogurt+, a range of twenty yogurts and yogurt drinks across four formats that are boosted with 100% of an adult’s vitamin D. Designed to counter what Nomadic calls the ‘D-Deficit’ – the shortfall of Vitamin D in most Briton’s diets – the yogurts are also high in protein, with the naturally healthy qualities […]
Jane Plan, the award-winning weight loss plan, has this week appointed The Clerkenwell Brothers to bring its new brand and latest programme to life with a standout through-the-line campaign for 2021. The independent, award-winning, full-service creative agency has been briefed to develop a 360 campaign for Jane Plan’s new weight loss programme due to be […]
Boundless Brand Design was commissioned by client partner and the world’s most awarded Gin, Beefeater, to launch a Lower-ABV spirit drink in Spain, an exciting first for the brand. Looking to target the surging demand from global consumers for no/low spirits, Beefeater wanted to create a lighter drink experience for those seeking a more balanced […]