BETC London has created Terry’s Chocolate Orange’s first major advertising campaign in over ten years, after winning the account in a competitive pitch. Launching during Great British Bake Off on 2nd November, the work will centre around the brand’s new ‘Deliciously Unsquare’ positioning, celebrating Britain’s passion for all things eccentric–with the iconic orange chocolate at […]
Successful ‘One Jar, Endless Possibilities’ VOD campaign ends on AR crescendo
Whole Earth, the UK’s number one peanut butter brand, is inviting fans into the kaleidoscopic world of its latest ‘One Jar, Endless Possibilities’ VOD campaign with a foray into AR. The £1m month-long campaign, promoting Whole Earth’s versatility as a healthy snack or breakfast option, will culminate this week with an innovative AR activation where […]
Carlsberg Group, one of the leading brewery groups in the world, has entrusted Pathfinder 23 execution of key Global E-commerce projects.
After a multi-agency pitch, Pathfinder 23 were successful in winning the Global E-Commerce account for Carlsberg Group, one of the world’s leading brewery group. Pathfinder23 is a specialist E-commerce agency that has harnessed a perfect synthesis of creativity and technology in order to offer global E-commerce solutions to the world’s leading brands. The Carlsberg Group […]
A unique social media campaign conceived to launch Budweiser ME3 has generated more than 2.1 billion impressions
A Serviceplan Beijing campaign designed to launch Budweiser’s new product ME3 has gone viral in China, making a social buzz within the generation Z target audience. Serviceplan Beijing created digital videos, social media posters and merchandising to promote the new Budweiser ME3 fruit flavoured beer on Chinese mobile platforms TikTok and Weibo, helping their client to […]
New 360° marketing campaign encourages families to connect through gaming
Cadbury Heroes unveils its latest innovative marketing campaign inspiring families to unlock a little connection through one of the world’s largest and fastest growing entertainment industries, gaming. With research finding that increasing numbers of us are connecting through video gaming2, the campaign builds on the brand’s ongoing commitment to bring families together through the Cadbury Heroes […]
Hell Yeah – Hot Sauce for the Damned
To celebrate All Hallows’ Eve, JDO has created a chilling little concept, just for a bit of spooky fun! Introducing HELL YEAH, a seriously intense hot sauce with a vampire’s bite that’s sure to get your blood boiling. Sinfully served in single-use sachets, this cursed condiment is not for the faint of heart. In a […]
Bluemarlin’s redesign of Rowse celebrates the brand’s innate connection to the wonderful world of nature, reinvigorating its standout across touch points and championing its support for honeybees and beekeepers across the nation and beyond. New packs hit shelves earlier this spring, and the brand has reported a record-breaking increase in sales in just three months, […]
From the owners of Sea Chips comes brand new product Sea Smoked, the UK’s first completely plastic-free, commercial smoked salmon, launching online and in Booths supermarkets this October. Retailing at £4.85, the smoked salmon is sourced from the ice-cold Scottish waters, responsibly raised by Wester Ross in the Scottish Highlands, best known for excellent husbandry and […]
Design agency LEVEL deliver a category defining identity for Stroud Brewery, celebrating both taste and ethics, while directly opposing the “worthy green” organic stereotype.
Stroud Brewery is the UK’s leading independent, organic and B Corp certified brewery, established in 2006. A much-loved brand with a strong and loyal regional following; the brewery creates classic style organic beers and places high value on their locally grown, organic and hand malted ingredients. Up until recently the brand had used their organic […]
Global brand design agency Coley Porter Bell today unveiled its debut work for Fox’s Biscuits with a redesign and repositioning of its premium biscuits range. Coley Porter Bell were award the project last year which included strengthening the Fox’s brand across the portfolio and creating a different experience for the premium range. Coley Porter Bell created […]