Supermarket reveals its gingerbread family in sponsorship idents for The Great British Bake Off
As Channel 4’s The Great British Bake Off returned to our screens last night, Aldi revealed its sponsorship idents. Created by McCann UK, the idents centre around Aldi’s gingerbread family. The family of four, piped in Aldi’s brand colours take part in series of everyday ‘family’ moments, many of which are easily rectified by putting […]
The #PlayWithPringles challenge was launched in Germany, Italy and France this year and in just five months, has amassed an astounding one billion hashtag views and growing each day. The simple challenge encouraged TikTok users to get creative with the iconic Pringles tube through dance, forced perspective, comedy, music and more. Millions of TikTok users […]
Featuring surprising real stories from older people
A new film from Cadbury Dairy Milk captures some of the unexpected stories the older generation can share with us and inspires the nation to do the same. Don’t ask about the weather or what someone had for dinner – ask an older person you know about all their adventures. As part of the next […]
Online organic grocer Abel & Cole appoints The Specialist Works as its media agency
Abel & Cole has appointed The Specialist Works as its agency of record to fuel the organic food delivery brand’s growth through a new integrated media strategy. The Specialist Works will help Abel & Cole deliver a new strategy which aims to balance customer acquisition and retention with longer-term brand building. The review comes as Abel & Cole looked to consolidate its off and […]
The Fairtrade Foundation adopts game-changing impact narrative
Fairtrade has refreshed their brand identity with the goal of capturing the hearts of mainstream Britain by conveying the incredible breadth and scale of impact their movement empowers across the world. While Fairtrade has succeeded in redefining global standards and established social responsibility on business and shopper agendas, many of us are unaware of the […]
North London based popcorn makers, Joe & Seph’s are famed the world over for their luxurious, handmade caramel popcorn; after 10 years of producing the world’s best-tasting popcorn, the family of gourmet popcorn chefs have amassed a huge 67 Great Taste Awards. September 2020 sees the brand launch the UK’s first premium Popcorn Bar range (RRP £2 per 27g […]
• £multimillion investment in new marketing campaign • New branding and packaging for the new 4% ABV beer tailored for UK consumers • New campaign focuses on Grolsch’s provenance - now brewed at its home in Enschede, the Netherlands
Grolsch Premium Pilsner returns to the UK market with a new proposition and new look to match the exceptional heritage of the original Dutch pilsner. Available to UK consumers from mid-September, the launch will be supported by a multimedia marketing campaign focusing on the provenance and quality of Grolsch Premium Pilsner – ‘Double-brewed, for double the flavour’ at […]
Branded cars descended on vegan drive-thru with a touch of a button
Plant-based food brand Meatless Farm has used Adverttu’s innovative OOH Swarming capability to increase brand visibility at its recent meat free pop up drive thru. Adverttu’s activations are part of Meatless Farm’s national M*** F*** campaign, where the plant-based food brand has a fleet of branded electric cars currently driving around London. By activating Adverttu’s Swarming feature, this roving advertising fleet […]
First-Ever Multipacks From Nomadic Dairy
Nomadic Dairy has launched its first multipack format, with two of its Yogurt and Oat Cluster flavours going into three-packs. The pair – Strawberry and Chocolate – are the UK’s best-selling breakfast yogurts and the top two yogurts in the convenience category (source: IRI). The new packs not only tap into the increase in less […]
Purition – the natural, wholefood nutrition brand has expanded its original and vegan line with new limited-edition flavours, Purition Raspberry and Vegan Raspberry (£22.95 for 500g pack, or £2.50 for 40g sachet). The new flavour is available at purition.co.uk while stocks last, and is simply made with crushed seeds, nuts and freeze-dried raspberries with no artificial flavours, preservatives or added sugar. Purition recently expanded its […]