The UK’s #2 cereal bar brand, Nature Valley, has teamed up with Tripadvisor, the world’s largest travel platform, to encourage Brits to explore some of the UK’s most beautiful nature spots in a new £1.8 million #visitnature campaign. The promotion, which will see Nature Valley become the first ever FMCG brand to partner with Tripadvisor in […]
This September, Pip & Nut will launch the latest in its Limited Edition line-up, a new Gingerbread Almond Butter. The new variant will support the brand’s local Hackney Foodbank, with an on pack 25p donation for every jar sold. It will roll-out nationwide this month into Sainsbury’s (574 stores), Morrisons (229 stores), Ocado and Whole […]
Charlie Bigham’s, the UK’s most recommended food and drink brand, has unveiled a new on-pack promotion, on a million of its dishes, to celebrate its sponsorship of this year’s Wells Food Festival. Charlie Bigham’s has partnered with the Wells Food Festival to help support small producers who have experienced a challenging year, with the launch of the […]
VOD, DIGITAL AND SOCIAL CAMPAIGN PROMOTES PEANUT BUTTER’S VERSATILITY
Whole Earth, the UK’s number one peanut butter brand, is rolling out its ‘One Jar, Endless Possibilities’ campaign nationwide with its first ever VOD campaign across ITV Player, All4 and Sky. The £1m campaign, which launches this week and runs until 31 October, promotes Whole Earth’s versatility as a healthy snack or breakfast option, with […]
FrieslandCampina, which is home to the UK’s number one flavoured milk, has continued to go the extra mile and deliver its much-loved milk drinks to front-line workers across the UK. Having already donated product to a whopping 77,472 workers at 171 sites, FrieslandCampina has reached a further 60,960 key workers as a thank you for all their […]
Integrated POS solution helps hospitality businesses accept remote payments in light of COVID-19
PayPal today launched iZettle Food & Drink, a simplified point of sale (POS) solution designed to provide hospitality businesses with the tools and insights needed to run and grow their business with confidence. iZettle Food & Drink offers an intuitive product library, a smooth checkout process, customised layouts and fast onboarding of staff. The solution […]
Luxury ice cream brand Häagen-Dazs will be the headline sponsor of the Openaire Float-In Cinema by Häagen-Dazs in London – the UK’s first ever cinematic experience by boat. It follows the pioneering global first ‘cinema on water’ concept by Häagen-Dazs in partnership with the City of Paris and MK2 earlier this summer known as “Cinema Sur L’Eau”. With […]
Atria has been a trusted leader at the heart of ethical, modern Finnish living for over 100 years. BrandMe crafted their new brand identity and packaging to reflect their warm, generous and ethical values and bring clarity to a large range of product families, across a portfolio of over 1000 skus.
Nanna Järvinen, Atria VP Brand Marketing: “Atria is Finland’s most know food brand and the current logo had been in place for almost 30 years. Thus, we wanted to choose a partner who could understand our positioning and brand ambition and transfer it to visual design. We chose BrandMe amongst several design agencies, due to […]
A new survey commissioned by Weetabix has found that that almost a third of UK consumers* admit the Covid-19 pandemic has made them realise how important locally[1] sourced products are to the UK economy, with 48 per cent of Brits actively looking for locally sourced items in the supermarket. A third of those polled say they […]
Launching into the dynamic ready to drink (RTD) market from Europe to Australia and New Zealand, the latest innovation with Beefeater combines its worlds most awarded Beefeater London Dry Gin with tonic, plus its successful Pink Strawberry gin, with refreshing tonic. Following the global popularity of Beefeater flavoured gins and demand for convenience rocketing, accounting for 10% of all alcohol […]