The original American peanut butter brand, SKIPPY Peanut Butter, is to launch a £1.5m national TV and marketing campaign in the UK this month, with the key messages ‘unlike any other’ and ‘you haven’t tried peanut butter until you’ve tried SKIPPY® American Style Peanut Butter.. SMOOTH, CREAMY, DELICIOUS’. Aiming for a captive audience, with an addictive series […]
Yonder Media has taken a content-first approach for its latest Vita Coco campaign, the leading coconut water brand, to highlight its Pressed and Pure products’ health benefits and how they can support an active lifestyle. The multi-layered media campaign involves a digital partnership, podcasts, paid social and outdoor. It focusses on building understanding of Vita […]
In 1870, a drink was born that became the iconic Schweppes Indian Tonic. Often imitated, copied or replicated, but never equaled, it has made an impression on people with its delicious bitterness and its chic and irreverent attitude. On the occasion of the 150th anniversary, the Schweppes Indian Tonic once again fully assumes its iconic […]
MOMA, one of the UK’s best-loved British brands, has secured a new national listing for their recently launched oat drinks. From 5th August, Waitrose will stock the two strong range; Oat Original and Oat Barista Edition, across 300 stores . The new product range, which is the oat based brand’s first foray into milk alternatives, first launched to market […]
Popular ice cream lolly brand Twister has revealed a new identity, bringing out its intrinsically playful personality. In delivering a credible message of positive nutrition, the updated design aligns with Unliever’s commitment to make and market responsibly to kids. Independent design agency Sunhouse Creative worked with the Wall’s team at Unilever to re-launch the brand […]
Chase Design Group helps refocus brand as a nourishing beverage for all ages
Nesquik was first introduced as a chocolate powder mix in 1948, while the ready-to-drink formula followed in 1983. It’s famous bunny brand mascot, Quiky, made his television debut in 1973, and has had a big hand in helping to make chocolate milk synonymous with Nestlé, the brand that paired nutrition with taste. Recent competitive pressures in […]
New ‘Discovery Is Calling’ global campaign is set to roll out across UK and Ireland first, aiming to inspire consumers to discover the distinctive taste of Japan’s No.1 Beer
Asahi Super Dry, Japan’s No.1 Beer, today launches a bold new integrated marketing campaign ‘Discovery Is Calling’ – the first global campaign for the brand. The new platform looks to highlight Asahi Super Dry’s offering and encourage consumers to discover its distinctive dry, crisp taste known as “Karakuchi”. As the world begins to reopen following COVID-19, the […]
Budweiser Budvar is launching a striking new design across all its packaging, as part of a brand refresh that puts the focus on the classic Czech lager’s authenticity and heritage, and proclaims its status as the flagship of ‘the Republic of Beer’. The new identity, appearing on cans and bottles in the UK from July, […]
TabMo research offers insight into post-pandemic consumer behaviour for food-related retailers
Mobile-first advertising company TabMo has launched a comprehensive research report looking at consumer behaviour before and during the lockdown. The study aims to help brands and advertising agencies plan their short and mid-term retail marketing strategies during these exceptional times. UK Shopping Habits Before, During and After the Coronavirus Lockdown provides the following key insight for food and drink […]
Co-op unveils a new multi-million-pound fund to support food charities across the UK, as part of a campaign to highlight the plight of the three million children* in poverty and reported eight million adults experiencing food insecurity since coronavirus lockdown**. The nationwide campaign, created by Lucky Generals, including TV, print adverts, digital content and in-store […]