The Fairtrade Foundation adopts game-changing impact narrative
Fairtrade has refreshed their brand identity with the goal of capturing the hearts of mainstream Britain by conveying the incredible breadth and scale of impact their movement empowers across the world. While Fairtrade has succeeded in redefining global standards and established social responsibility on business and shopper agendas, many of us are unaware of the […]
North London based popcorn makers, Joe & Seph’s are famed the world over for their luxurious, handmade caramel popcorn; after 10 years of producing the world’s best-tasting popcorn, the family of gourmet popcorn chefs have amassed a huge 67 Great Taste Awards. September 2020 sees the brand launch the UK’s first premium Popcorn Bar range (RRP £2 per 27g […]
• £multimillion investment in new marketing campaign
• New branding and packaging for the new 4% ABV beer tailored for UK consumers
• New campaign focuses on Grolsch’s provenance - now brewed at its home in Enschede, the Netherlands
Grolsch Premium Pilsner returns to the UK market with a new proposition and new look to match the exceptional heritage of the original Dutch pilsner. Available to UK consumers from mid-September, the launch will be supported by a multimedia marketing campaign focusing on the provenance and quality of Grolsch Premium Pilsner – ‘Double-brewed, for double the flavour’ at […]
Branded cars descended on vegan drive-thru with a touch of a button
Plant-based food brand Meatless Farm has used Adverttu’s innovative OOH Swarming capability to increase brand visibility at its recent meat free pop up drive thru. Adverttu’s activations are part of Meatless Farm’s national M*** F*** campaign, where the plant-based food brand has a fleet of branded electric cars currently driving around London. By activating Adverttu’s Swarming feature, this roving advertising fleet […]
Nomadic Dairy has launched its first multipack format, with two of its Yogurt and Oat Cluster flavours going into three-packs. The pair – Strawberry and Chocolate – are the UK’s best-selling breakfast yogurts and the top two yogurts in the convenience category (source: IRI). The new packs not only tap into the increase in less […]
Purition – the natural, wholefood nutrition brand has expanded its original and vegan line with new limited-edition flavours, Purition Raspberry and Vegan Raspberry (£22.95 for 500g pack, or £2.50 for 40g sachet). The new flavour is available at purition.co.uk while stocks last, and is simply made with crushed seeds, nuts and freeze-dried raspberries with no artificial flavours, preservatives or added sugar. Purition recently expanded its […]
From 21 September the TV and digital campaign will be on air in 18 Countries
Barilla, the world’s leading pasta brand, is launching a new international communication campaign signed by Publicis Italy. It will be on air from September 21 in 18 Countries: Austria, Bosnia, Canada, Croatia, Francie, Germany, Greece, Hungary, KSA, Mexico, Norway, Poland, Romania, Russia, Serbia, Slovenia, Spain, US. With this new project Barilla strengthens its message of closeness to […]
50 per cent of shoppers willing to spend 5-10 per cent more on independent brands
66 per cent of consumers purchased or recommended independents’ products during the lockdown
Independent food and drink brands are coming out on top, as consumers commit to supporting and spending up to 10 per cent more on products since the coronavirus lockdown, research has found. Since the global pandemic, Brits’ shopping and spending habits have changed dramatically. The demand for clothing has dropped by two fifths (YouGov) and […]
Creative agency HERC for Dutch chocolate brand Tony’s Chocolonely, that wants to make the chocolate industry slave-free – starring Idris Elba as spoken word artist. Tony's Chocolonely | Unfair/Fair from HERC the agency on Vimeo. Credits HERC for Tony’s Chocolonely ‘UNFAIR/FAIR’ Creative agency: HERC the agency Creative Director: Rogier de Bruin & Emilio de Haan Account Director: Niels […]
Vimto, the UK’s fastest-growing squash brand, has launched a limited-edition cordial in time for the colder months: Winter Warmer. Available nationwide from October in 725ml bottles. With the recipe specifically developed to be enjoyed hot, Limited-Edition Winter Warmer takes the much-loved, unique blend of Vimto No Added Sugar squash and infuses it with cinnamon, nutmeg, […]
