New TV adverts, plus digital partnership with Micro Scooters to bring WOTG to bigger audiences
Weetabix On The Go, the UK’s No. 1 breakfast drink, has appointed Charlotte Hunt as its new Marketing Manager, to support brand growth as part of Weetabix’s £11million marketing push. Bolstering its position as the leading breakfast drink, Weetabix On The Go will return to TV this summer with a new advert as part of […]
Case Study: Winner of a SILVER FAB Award for Brand Identity at The 22nd FAB Awards. Project by Distil Studio. We caught up with Neil Hedger, Creative Partner, Distil Studio
Orang Utan Coffee is an important conservation project working with farming communities to protect orangutans and their rainforest home. The project supplies green beans to roasters around the world – including UCC Coffee in the UK. UCC Coffee roast and pack these beans and are given creative freedom to brand and market the coffee for […]
Brewer Carlsberg UK has launched a ‘Welcome Back Pubs’ campaign that captures the nation’s appreciation of their cherished local pub and the anticipation of a long-awaited draught pint of Carlsberg Danish Pilsner with friends. With lockdown restrictions easing and news that pubs in England can safely reopen from 4 July, the brewer moved quickly to […]
German wine brand Black Tower has appointed drinks marketing specialist YesMore as its lead global creative and marketing agency. The wine, famous for its black bottle, is Germany’s biggest exported wine brand, and 45 per cent of its sales are in the UK. YesMore drinks marketing agency will lead on global strategy and creative, organic and […]
As lockdown restrictions ease and people begin to meet up more outside, BACARDÍ and AMV BBDO want to mark this moment and help the nation navigate the social distancing measures still in place, whilst enjoying themselves. To celebrate the much-anticipated official reopening of bars, pubs and restaurants across parts of England from 4thJuly, a brand-new Snapchat lens […]
• Social spirit of Italy comes alive in new Peroni Nastro Azzurro advertising campaign • July 2020 sees launch of multi-channel advertising around unifying ‘Walk With Us’ message • Letter ‘From Italy to The World’ to kick-start the new campaign, starting with the UK • UK’s Number 1 Super Premium Beer brand taps into timeless Italian ritual to inspire nation
Peroni Nastro Azzurro, the UK’s Number 1 Super Premium beer brand, today launches a new global advertising campaign, ‘Walk With Us’ to reflect the heart of Italian culture as doors to UK pubs, bars and restaurants open on a wider scale. The message focuses on the time-honored Italian tradition of La Passeggiata – an early […]
Case Study: Winner of 2 x Gold FAB Awards and Joint Winner of FABulous ( Best In Show ) Packaging Design at The 22nd FAB Awards
FAB News are looking at back at some of the outstanding projects that were awarded at the recently concluded FAB Awards. We spoke with John Lagervist, Executive Creative Director at Drama Queen Communications. Their Absolut Comeback / Recycle project won 2 x Gold FAB Awards and a joint FABulous ( Best in Show ) for […]
Burger King Finland places outdoor ads outside its competitors restaurants, promising free delivery if you set your pickup location to a McDonald’s restaurant.
Burger King turns local McDonald’s into their delivery hot-spots. Helsinkians can order out Burger King and pick up their order from their nearest McDonald’s restaurants free of charge from the 29th of June to the 1st of July. A local food delivery and takeout app Wolt (similar to UberEats) is in with the prank. “Nearly […]
Caroline Thompson-Hill has been appointed Accolade Wine’s new regional Managing Director for Europe as the company outlines its focus on the consumer and the customer. Led by an emphasis on its key channels and exciting innovations, Accolade’s vision is to be the wine company its consumers, customers and partners want to engage with the most. […]
Start-Up dog food manufacturer Walker & Drake emerge into the market with their unique ‘Cold Pressed’ dog food to take their competitors by storm.
The owners of Walker & Drake approached The Brand Nursery for help to develop their brand identity and packaging for their unique ‘Cold Pressed’ dog food. There are very few manufacturers of this type of product in the UK, and the benefits of ‘Cold Pressed’ are higher levels of nutrients compared to that of standard […]