MARTINI Non-Alcoholic Vibrante and MARTINI Non-Alcoholic Floreale are the latest innovations from the masters of aperitivo – the perfect way to enjoy the great taste of MARTINI but without the alcohol
Bacardi-owned MARTINI has announced the launch of MARTINI Non-Alcoholic Aperitivo, as consumer demand for non-alcoholic options continues to rise. Inspired by 150 years of MARTINI expertise in wine and herbs, the two, premium non-alcoholic Aperitivo drinks have been created for those times when consumers are choosing not to drink alcohol, but still want to enjoy a sophisticated and refreshing tasting drink or cocktail. Taking the […]
Pearlfisher London has revitalised iconic port brand Cockburn’s with a new identity, creative strategy, structural and graphic design across the family of Special Reserve, Fine Ruby & Fine Tawny and Porto Branco. The brands’ aim was to strengthen its relationship with existing customers and recruit new consumers to the category. The rebrand has allowed Cockburn’s […]
Savoury pastry brand Higgidy, has appointed Kazoo Communications to run its Pie Week PR campaign this March. Higgidy was founded in 2003 by Camilla Stephens, who saw a gap in the market for high-end pies using quality ingredients and creative flavour combinations. Now 17 years on, the brand boasts a 43 strong product range and is available in all major supermarkets. […]
Continuing their long-established partnership, Family (and friends) have repositioned Seed and Bean as the chocolate brand that 'lives on the wilder side of taste', celebrating their highly unique, creative and adventurous flavour combinations
With the premium chocolate market expanding rapidly since the pivotal rebrand in 2013, Seed and Bean had to reposition, in order to secure its position as the UK’s most ethical chocolate brand with the most exciting and wild range of flavours. However, insights taught that while ethical is still a key message, The Seed and […]
Fast-Growing Yogurt Brand Invests £2.7m In New Packs
One of the fastest growing yogurt brands in the UK, Nomadic Dairy has invested £2.7m in new packaging that removes 240 tonnes of plastic annually from its supply chain. The new packaging for its best-selling yogurt and oat clusters range (featuring two of the UK’s biggest-selling SKUs in convenience) comes as the brand continues to […]
Red Brick Road has been appointed as lead PR and Social agency by Kinnerton to promote NOMO, the UK’s no.1 free-from chocolate brand in the UK. The agency’s appointment focuses on promoting and raising awareness of the much-loved dairy-free, gluten-free, egg-free and nut-free chocolate range. NOMO’s vision is to create a world where no one, […]
Quick-Witted #JifvsGIF Initiative Keynotes with Limited-Edition Collectible ‘GIF’ Peanut Butter Jar,
Suite of Custom Jif GIFs, and Funny or Die Hard-G Rebuttal Video
“If you’ve ever called a GIF a Jif®, we forgive you.” That’s the word from Jif peanut butter and GIPHY as they team up to settle the great debate over how to pronounce GIF (hard-G please), in a playful new initiative created by Publicis Groupe. The #JifvsGIF lineup includes a limited-edition ‘GIF’ peanut butter jar […]
Following the news that Kelloggs has agreed to remove unsustainable palm oil from their products following a campaign spearheaded by two sisters, 10 and 12 from Bedfordshire, this is what Tashi van der Waerden, Director of Innovation at Echo Brand Design has to say: “Kellogg’s pledged changes to its palm oil policy following the campaigning of two young teens is just […]
• Rubies in the Rubble worked with Pearlfisher on new brand strategy, brand identity, tone of voice and brand world • The re-brand is part of an exciting new era for the makers of ‘conscious condiments’, and comes after new team hires and a hugely successful crowdfund campaign launched earlier this summer • Jenny Costa, […]
Drinks design specialist Denomination creates a brand and packaging identity for Quinta da Pedra Alta’s new white Port – Pedra No 3 – giving the classic beverage a 2020 makeover and making it relevant to today’s consumers. For many years, Port has been seen as being all about tradition. Something to be consumed straight up […]
