Craft beer’s huge growth has driven massive change within the beer category, forcing the big brewers to adapt and innovate. But what about them apples?
The explosion of craft beer in the UK, spearheaded by Scottish brewer BrewDog, has transformed our beer market. It’s not only taking an ever-increasing share out of the traditional lager and real ale categories, it’s also forced the big traditional beer brands to sit up, take notice and raise their games. As a response to craft, […]
EBM, one of Pakistan’s largest domestic food manufacturers, today unveils its first significant brand refresh in over 50 years, designed by global branding agency StormBrands. The new identity launches alongside EBM’s title sponsorship of Ad Asia, the continent’s largest advertising and marketing conference taking place in Lahore this week. From Pakistan to the world Since […]
Design agency Vault49 today unveils a new limited-edition gift pack for Bell’s Whisky, and a campaign activations toolkit that will roll out this holiday season. The new pack positions itself playfully as the ideal alternative to stereotypical gifts like socks and itchy jumpers, and shows off new depths of the Bell’s personality. The work illustrates […]
Creative communications agency Leagas Delaney today unveiled its collaboration with Brooklyn artist Scott Albrecht in the latest instalment of the ‘Artist Edition’ from Pernod Ricard’s whisky brand Ballantine’s prestige. The unique bottle and packing design and an accompanying film received its worldwide debut in South Korea Dec 4th to mark the launch of Ballantine’s limited-edition 17-year-old […]
Family-run fine foods manufacturer Potts’ has announced the launch of its new packaging design, which is set to turn the category on its head and lead the competition into a more eco-positive direction for the future. In an attempt to tackle the growing issue of single-use plastics within the food and beverage industry, Potts’ has […]
Nearly a year after its launch, Willow, the low-alcohol spirit from Ladies & Gentlemen bars, has reformulated to take advantage of the CBD boom and further boost its commercial potential by switching to just 0.5% alcohol. Previously at 4.4% ABV, the apple spirit base of the drink now features a 15 mg broad spectrum CBD […]
TheFork Acquires Bookatable and Expands to the UK, Germany, Austria, Finland and Norway Markets
The Michelin Guide has joined forces with TripAdvisor and TheFork to offer diners a complementary way to find their ideal dining experience, as well as improved access to a wider choice of high-quality restaurants around the world. Michelin and TripAdvisor, with its subsidiary TheFork, have entered into a content and licensing partnership to combine the […]
This year, TALK.GLOBAL has partnered with UK charity FoodCycle to bring the spirit of the festive season to those in need. The agency has collaborated with this unique, community-dining charity on their Christmas Challenge project Recipes for the Community; a result of close cooperation with top celebrity chefs such as Tom Aikens, Melissa Hemsley and […]
Carlsberg Group has created a ‘Refreshingly Optimistic’ brand positioning and architecture for Somersby, Carlsberg’s cider brand. Created with Elmwood Leeds, the refreshed brand positioning establishes a new brand experience platform for Somersby, providing a clear brand architecture and visual identity system that enhances the brand’s distinctiveness in each of Somersby’s key markets. First launched in 2008, Somersby […]
Marketing and communications agency Clarity, today launches an Augmented Reality (AR) menu as part of the ‘Be in The Know’ campaign for cocktail bar chain Be At One. As part of the new campaign, the bar has also partnered with Bacardi, to further promote the three secret AR cocktails that are revealed via the app. Following […]
