– Push sees Cadbury partnering with legendary sticker brand Panini for third year of successful ‘Buy a Legend, Win a Legend’ promotion – Campaign turns football legends including Ian Wright, Gary Neville and Jamie Redknapp into the iconic ‘shiny’ stickers coveted by Panini fans, to be found hidden in selected Cadbury packs – Developed in […]
Mars Wrigley brand Maltesers is supporting the return of its Maltesers Bunny variant with a new campaign featuring an augmented reality partnership with Snapchat. The Maltesers Bunny 2020 Campaign, created by AMV BBDO, breaks ahead of the Easter period on 27th January and will run across Instagram, Facebook, Snapchat and on posters. AMV BBDO’s creative […]
WPA Pinfold is kicking off this new decade by announcing that we recently refreshed the brand packaging for leading global pet food manufacturer, Fish4Dogs. Fish4Dogs are passionate about dogs, especially their vitality and wellbeing, and are pioneers in the use of fish, rich in Omega 3, to provide the perfect protein for dogs. WPA Pinfold took these values […]
Soreen is the ultimate tasty treat to fight the festive indulgence
The nation’s most loved Malt Loaf brand, Soreen, are raising awareness of the benefits of making a simple food swap – from a cake bar to a Soreen bar – for a healthier choice or swap this January. Mark Simester, MD at Soreen said: “People don’t often realise that Soreen has always been a much healthier […]
A NEW drinks sector has opened up in the UK – thanks to the launch of ZAG which is causing a stir in the industry. There is growing interest from both the retail and hospitality trades in the premium adult drink that has created a category all of its own – alcohol-free beer alternatives. ZAG, […]
Following the release of its new look TV campaign before Christmas, Albert Bartlett, the leading potato company commissioned a piece of research around the campaign to find out who in the UK dances whilst cooking. The preparation and art of cooking has been described as a ‘dance’, so what better way to get into the […]
Design LSM's Holly Hallam, Ingo Stockholm's Bjorn Stahl and Buddy Creatives Co-Founder Mark Girvan will Chair Juries
The FAB Awards – International Food and Beverage Creative and Effectiveness Awards – are pleased to announce the Jury Chairs for the 22nd edition of the awards. The International awards programme that is focused entirely on work done for Food and Beverage brands, will be held on May 20, 2020 in London. The awards, supported by […]
Kellogg’s open first kid’s cereal café – designed and run entirely by kids – in light of new research that reveals 9 in 10 kids are now choosing to take charge of what they eat Celebrity mum-of-three Myleene Klass was at the pop-up to celebrate the release of brand-new W.K Kellogg by Kids – the […]
General Mills-owned Yoplait has signed up as Official Yogurt of The NBA Paris Game 2020 Presented by beIN SPORTS for their much-loved drinkable yoghurt brand YOP – creating a ‘YOPStars’ activation developed by London-based creative agency Space. France’s first regular-season NBA game, which will be played in front of a sold-out crowd, will feature the […]
Premier Foods, Coca-Cola, Kellogg’s all picked up multiple awards at last night’s Product of the Year awards ceremony hosted by comedian Patrick Kielty at the Sheraton, Park Lane. Rewarding the year’s most innovative products with the winners chosen by more than 10,000 consumers, Product of the Year is the UK’s biggest survey of product innovation […]