Wowme Design put the frighteners on with seasonal Strings & Things Cheestrings and Yollies packs. Kerry Foods briefed Wowme to update the designs for their much-loved Strings & Things portfolio for this Halloween season, by putting a seasonal, illustrative twist to their on-pack characters. Ensuring that the packaging stayed fun for children yet not too […]
Coca-Cola Australia has launched its biggest integrated marketing campaign for 2019 this month, with the return of the iconic Share A Coke. Running until the end of February, the Share A Coke campaign developed by Ogilvy Sydney, will for the first time give every Australian the opportunity to put their name on a Coke bottle. […]
We’ve all been there! We call it FOMO, Fear Of Missing Out: the anxiety that ‘something cool’ is happening elsewhere, and you’re not there to experience it. The reality, however, is that most nights out are not what they are cracked up to be and most of us often wish we were staying in, at home […]
Arla Cravendale is launching ‘It’s Not Milk’, a new advertising campaign, created by Wieden+Kennedy London, celebrating that not all milk is created equal. The campaign shines a spotlight on Arla Cravendale’s filtered milk, which makes it pure, longer-lasting and nicer-tasting and tells viewers that Cravendale is not milk, it’s fresh milk that’s filtered for purity. […]
Suntory BOSS Coffee, Japan’s number one selling coffee in a can, is launching in Australia and New Zealand with a new brand platform, ‘How Japan Can’ via Clemenger BBDO Sydney. BOSS Coffee is the secret sauce that keeps Japan’s workforce alert, productive, and at the top of their game, leading to the development of ‘How Japan Can’. […]
To celebrate the release of its new limited-edition Halloween rum, Bacardi played the ultimate prank on people by introducing: The Haunted Rum. Leveraging a cast of skilled improv actors and unsuspecting “marks,” Bacardi tricked (and treated) people into believing there was a spirit trapped inside its new haunted rum bottle. Among the unsuspecting “marks” was […]
TripAdvisor, the world’s largest travel site, announced the ‘2019 TripAdvisor Economic Impact Study in the Restaurant Market’ in partnership with Strategy&, part of the PwC network, revealing insights about the size, growth and key trends of the global dining industry. Strategy& also found that TripAdvisor and its subsidiaries influenced nearly $8 billion in 2018, including […]
Actor Nick Offerman has finally unveiled his centuries-old secret. He did, in fact, single-handedly discover how to make Scotch Whisky. With the assistance of his dear friend Lagavulin Islay Single Malt Scotch Whisky, of course. Now, the two are honouring their everlasting friendship by releasing a dedicated bottle for their world-changing discovery: Lagavulin Offerman Edition Aged […]
Fanta has launched a major new marketing campaign in Australia via Ogilvy Sydney to further build the brand’s strong association with the fun and creativity of Halloween. The campaign will mark the first time the brand has leveraged the hugely popular video sharing platform TikTok. The Fanta Halloween campaign has also been created and produced […]
In order to pay homage to Ayrton Senna and to revere the power that the three-time champion have to make Brazilians feel like they belong to one nation, Heineken, the official sponsor of F1, presents the film “Obrigado”. Developed by Publicis Brazil, the piece is part of the #ObrigadoSenna campaign and reflects the importance and legacy of […]