Following the release of its new look TV campaign before Christmas, Albert Bartlett, the leading potato company commissioned a piece of research around the campaign to find out who in the UK dances whilst cooking. The preparation and art of cooking has been described as a ‘dance’, so what better way to get into the […]
Design LSM's Holly Hallam, Ingo Stockholm's Bjorn Stahl and Buddy Creatives Co-Founder Mark Girvan will Chair Juries
The FAB Awards – International Food and Beverage Creative and Effectiveness Awards – are pleased to announce the Jury Chairs for the 22nd edition of the awards. The International awards programme that is focused entirely on work done for Food and Beverage brands, will be held on May 20, 2020 in London. The awards, supported by […]
Kellogg’s open first kid’s cereal café – designed and run entirely by kids – in light of new research that reveals 9 in 10 kids are now choosing to take charge of what they eat Celebrity mum-of-three Myleene Klass was at the pop-up to celebrate the release of brand-new W.K Kellogg by Kids – the […]
General Mills-owned Yoplait has signed up as Official Yogurt of The NBA Paris Game 2020 Presented by beIN SPORTS for their much-loved drinkable yoghurt brand YOP – creating a ‘YOPStars’ activation developed by London-based creative agency Space. France’s first regular-season NBA game, which will be played in front of a sold-out crowd, will feature the […]
Premier Foods, Coca-Cola, Kellogg’s all picked up multiple awards at last night’s Product of the Year awards ceremony hosted by comedian Patrick Kielty at the Sheraton, Park Lane. Rewarding the year’s most innovative products with the winners chosen by more than 10,000 consumers, Product of the Year is the UK’s biggest survey of product innovation […]
Unique Product and Packaging Combinations Opens Up New Opportunities
Start-up company Tofusan, founded by Suranam Panichakarn in 2011, and SIG team up to launch Thailand’s first organic UHT soymilk in aseptic carton packs. After enjoying rapid growth to become the market leader in pasteurized soymilk, with a 65% market share in Thailand, Tofusan has now launched its first premium organic UHT soymilk in original […]
Vermouth was Matthew Nagy’s mother’s favourite drink. So when the Californian wine producer decided to create a fruit-forward Vermouth of his own, he did it with her in mind – naming the drink after his favourite Rolling Stones’ song, Mother’s Little Helper. In need of a design that could translate the subversive nature of the […]
PG tips teams up with charities to help reduce loneliness PG tips, the nation’s favourite tea brand[1], is launching a new brand purpose initiative ‘Cuppas Taste Better Together’ – its biggest campaign in five years. The Unilever brand will be working alongside mental health, community and wellness charities, Samaritans, Time To Change and The Big Lunch, to […]
The first campaign with new agency partners, Fold7 and Wavemaker Select
Serving up a fresh strategic direction, Kallo, the market-leader in organic rice cakes and stocks, owned by Wessanen UK, has unveiled its latest multimedia campaign; ‘Call on Kallo’. Spanning outdoor, digital advertising and social media, the campaign is the first work from new agency partners that aims to reconnect Kallo with the culinary curious healthy eater. […]
New campaign from VCCP
Hot chocolate has had a real renaissance in the last few years, with coffee shops offering a whole host of exciting and seasonal hot chocolate flavours. But Cadbury are here to remind everyone that making hot chocolate at home is just as easy and just as delicious, with lots of options for personalising your perfect […]