Sales of Italian delicacies and wines in the UK are up, despite a slowdown due to “Brexit effects.” Global sales of Italian food and wines are set to break the €40 billion mark, if growth continues to mirror the first eight months of 2018. Sales are up 9.1 per cent vis-a-vis 2017 for the sector, […]
Experience marketing specialists Sense, helped two up-and-coming wine brands raise their profiles through separate festival activations around the UK. Dark Horse Wine tours the UK proving you should never underestimate the underdog Up-and-coming Californian wine brand Dark Horse Wine targeted three UK festivals this summer with an experiential campaign designed to showcase its range of bold […]
Scottish Water will unveil the first of its new purpose built ‘Top up Taps’ outside the Scottish Parliament in Edinburgh on October 31. The public refill stations will be rolled out in around 30 towns and cities throughout Scotland over the next two years, encouraging people to top up their refillable bottles with high quality […]
Fanta, Snapchat and digital agency Movement are helping teens transform this Halloween, with a campaign that spans in 14 markets across Western Europe. Halloween is a key time when teens experiment with their identity, particularly those aged 16 to 19. Fanta is helping them transform, by releasing empowering tools and experiences that will allow teens […]
Beko, a leading home appliances brand, has announced the latest step in its global mission to inspire children to live healthier, active lives. Beko’s Eat Like A Pro campaign has been encouraging children to eat healthily as part of an ongoing commitment with UNICEF and the support of the Barça Foundation to help prevent […]
Creative and strategic branding partnership Smith&+Village has unveiled its fearlessly stylish rebrand of the Harvey Nichols food collection. The new own-label look brings the zeitgeist of fashion back to food, with a collection that captures the stylish, irreverent and unique Britishness of luxury department store Harvey Nichols. Harvey Nichols’ own-label food packaging, famous for its […]
Thin Film Electronics ASA (Thinfilm), a global leader in NFC (Near Field Communication) mobile marketing solutions,announced Mackmyra Swedish Whisky as a new customer in the spirits category. Based in Sweden, the award-winning distiller of single-malt whisky is using Thinfilm’s NFC mobile marketing solution to connect directly with customers via smartphone, raise awareness of its Private Cask program, and […]
Hamish Blake, Andy Lee and Lleyton Hewitt are the latest Aussie icons to go head to head in the Uber Eats ‘Tonight, I’ll be eating’ campaign created by Special Group. The comedic duo and tennis superstar are paired together to celebrate the growing popularity of online food delivery, following research that reveals a whopping […]
Aunt Bessie’s is embarking on a modern makeover with a brand new marketing strategy, communications route and visual identity. Entitled ‘Bring out the Bessie in you’, the brand is focusing on what it’s famous for: the roast dinner. The roast has seen a recent period of growth (+4.2% this year), driven largely by an increase […]
Vaalia yoghurt is both tasty and full of goodness. The trouble is, nobody believes a yoghurt can be both of these good things. Naturally, the only way to prove this was in the ‘Court Of Yoghurt’. Created by The Monkeys, part of Accenture Interactive, this is the first spot for Vaalia under the new […]