Snacking biscuit challenger, Good Guys Bakehouse, has extended its Savoury Biscuit Melts range with the launch of a new Seriously Snackable Paprika variety. Good Guys Paprika Biscuit Melts (made with paprika, chilli powder, and a touch of cheese) is the latest addition to brand’s product lineup, which is making waves in the savoury biscuits category, tapping […]
Following the roaring success of its nostalgic pudding flavour range launch last year, iconic hot beverage brand Horlicks is rolling out an exciting new addition to the range. Another malted treat for sweet-toothed shoppers, the new Jam Roly Poly pudding flavour will be available in Poundland from the 6th of November. Reminiscent of the childhood classic […]
Hunter & Gather, the ancestrally inspired lifestyle brand whose award-winning real food and supplements products can be found on the shelves of retailers including Tesco, Ocado, Holland & Barrett, Whole Foods and Selfridges, has unveiled its first ever six-figure marketing campaign aimed at challenging the ‘big boy’ food brands on their ingredient integrity and educating […]
30 years after the iconic “Dancing Man” ad, Guinness introduces a playful stop-motion film to showcase its innovative Nitrosurge device and cans Guinness is inviting more people to experience the joy and communion of a perfect pint at home with its new campaign, “Dancing Can,” a modern nod to the beloved 1994 “Dancing Man” ad. […]
Product foot-printing and supply chain decarbonisation platform, Mondra, today announces the launch of Sherpa, a transformative AI-powered assistant, integrated into the Mondra platform, which revolutionises sustainability data management in the food supply chain. The biggest challenge food companies face in getting to net zero is measuring and managing Scope 3 emissions (those that occur in the […]
With the aim to promote the perfect way to consume Guaraná in its main international markets, Guaraná Antarctica, the most-popular Brazilian soft drink in the world, has just launched a one-of-a kind experience: the first Orchard Drive-Thru. During an activation held on a boiling-hot day near Lisbon, Portugal, the public was able to savor Amazonian […]
Captain Morgan is unveiling an exciting new through the line campaign designed to raise awareness of the brand’s new ready-to-drink (RTD) cans. Created in collaboration with Pepsi MAX, the new drink brings together two greats to create one epic taste – a tagline used throughout all assets. Designed to drive excitement, the campaign will raise awareness of […]
BETC has launched their second campaign for client Danone after securing the partnership in 2023. Under the empowering concept of “Feed Your Progress”, the agency created a global platform for Danone’s high-protein dairy brand, YoPro, designed to inspire and fuel personal growth. The work aims to bring to life the universal insight of “progress feeds […]
Little Moons, Europe’s leading mochi brand, extends its popular snacking ice cream range with the launch of its latest limited edition for Autumn, Brown Sugar Cinnamon Bun. It is available in Asda, Co-op, Morrisons, Sainsbury’s, Tesco, Ocado and Waitrose nationwide with an RRP £5.00 for a six pack. Cinnamon Bun mochi combines brown sugar and cream […]
Global foodies are called to spotlight Singapore’s diverse and innovative dining scene The Singapore Tourism Board (STB) has launched the Made in Singapore (MIS) global positioning campaign that cements Singapore’s status as a Culinary Capital and food haven through the medium of song. The social-first campaign showcases Singapore’s vibrant, diverse and innovative culinary landscape to a global […]