Creative technology studio Appetite Creative today announced the release of the updated edition of ‘Connected Packaging: The Game-Changing Marketing Tool’. Authored by Managing Director, Jenny Stanley, the expanded 316-page guide addresses the seismic regulatory shifts transforming the US market, as well as breakthrough AI and gaming technologies redefining consumer engagement. The updated edition features three entirely new chapters addressing […]
Morrisons and Leo UK are bringing Halloween to life this year with “After Dark Ads” – a new OOH campaign that transforms as night falls. The campaign showcases Morrisons Market Street Halloween Pizza range – ‘Pumpkin Shaped Margherita Pizza’, ‘Hot Bonfire Pizza’ and ‘Vampire Slayer Pizza’ – across a series of digital 48-sheet vans and 6-sheet sites. By day, […]
Creative agency, BrandMe, introduces a new packaging range design for well- loved plant-based brand Fazer Aito, to accompany the brand’s renewal of its oat gurt range. Fazer Aito oat gurts have undergone a complete transformation in terms of flavour, texture and packaging. BrandMe’s challenge was to convey the range’s new taste experience that delivers on […]
What started as a simple idea has blossomed into reality – Saluti, a limoncello crafted with authentic lemons picked from the lemon hills of Amalfi and inspired by the joy of shared moments. Tasked with transforming an early concept into a market-ready product, Studio Unbound created distinctive packaging that communicates flavour, fun, and authenticity whilst […]
New Yogurt & Oat Bar Set To Invigorate Chilled Snacking Nomadic, the convenience food brand, is kick-starting an entirely new category in chilled snacking with the launch of its Yogurt & Oat Bar. The 28g bar, a soft oat base topped with creamy yogurt and encased in a dark chocolate layer, is the first chilled bar of […]
Drambuie, the whisky liqueur brand, has appointed creative social agency That Lot as its social agency of record following a competitive pitch. That Lot is part of The Weber Shandwick Collective (TWSC), the world’s leading earned-first network. Starting this month, That Lot has been tasked with supporting Drambuie by driving consideration among younger audiences, building […]
Canned Wine Group announce a new partnership with Ocado in support of The Drinks Trust. From 22 September until 31 December 2025, 10p from every can of Gamay and Verdejo bought for delivery via Ocado will be donated directly to the drinks and hospitality charity. The Drinks Trust provides vital wellbeing services, financial assistance, and […]
Eight international fan favourites will land in the UK for the first time ever McDonald’s and Leo UK are today revealing “World Menu Heist”, a nationwide integrated campaign that celebrates the arrival of a selection of McDonald’s most coveted international menu items in the UK for the very first time. For years, McDonald’s fans have taken […]
Guinness Storehouse has relaunched the Yeast Room as part of the Ingredients Experience at the iconic Guinness Storehouse in Dublin, with an innovative new immersive design concept by global strategy and design studio Dalziel & Pow. The award-winning Guinness Storehouse, which turns 25 this year, gives visitors the chance to experience the history and storytelling behind […]
Executive Chef Nikesh Sawant and his creative team draw on flavours from India, Tibet, Nepal, and the diverse diaspora that has shaped Indo-Chinese cuisine to launch Soho’s most exciting new arrival: TANGRA – a bold, day-to-late-night Indo-Chinese restaurant. A Tribute to Indo-Chinese CuisineNamed after the Tangra neighbourhood of Kolkata – the historic heart of Indo-Chinese […]
