Channel 4 has launched the new TV marketing campaign for The Great British Bake Off in a roadblock across its network, promoting the show’s much-anticipated ninth series. The film celebrates the inspirational effect that the biggest baking show on TV has on amateur bakers across the UK. The cast of lovingly homemade treats including a […]
Following the launch of their 100g avocado dips to market in June, the creators of Snackamolé have secured a major listing with leading convenience retailer Co-op. UK-based food pioneers Born Tasty has gained a listing to stock the Snackamolé ‘Chunky Avocado’ 100g dip in 550 of the retailer’s stores nationwide. “2018 has already been an […]
South Korea’s Seoul Dairy Cooperative (SDC) is launching ‘Achimae’ Soymilk (meaning Morning Soymilk), a nutritionally-rich, morning soy milk drink with chickpea protein, designed to be served as a warm, on-the-go breakfast. This is the first product to appear on store shelves in SIG’s innovative Heat&Go packaging, with world leading technology of microwaveable aseptic carton pack. […]
Kentucky Fried Chicken (KFC) announced that it has selected actor, comedian and director Jason Alexander as the latest celebrity to play the role of the brand’s iconic founder, Colonel Harland Sanders. Beginning August 6, ads featuring the sitcom veteran as the Colonel and dinnertime hero will air on television and computer screens nationwide to promote […]
In honour of National Friendship Day on August 5, United Way of King County and United Way of the Battle Creek and Kalamazoo Region are collaborating with Kellogg’s Froot Loops to promote anti-bullying, launching its United to Be Kind program. Throughout the week of August 6, attendees at United Way of King County’s Summer Meals program and United Way of the Battle Creek and Kalamazoo Region will participate […]
Heineken has signed a long-term strategic partnership with China’s largest brewer China Resources Beer (CR Beer) in a bid to secure a share of the world’s largest beer market. The $3.1bn deal, which was inked by the Dutch company and the CR Beer’s parent company China Resources Enterprises (CRE), sees Heineken take a 40% stake […]
After months of speculation, Sparkling Ice, part of the Talking Rain Beverage Company portfolio, is excited to reveal the flavour of its limited-edition Mystery Flavour – Passion Fruit Punch! “At Sparkling Ice, we’re excited to share that the Mystery Fruit Flavour our consumers have been drinking all summer long has been revealed as Passion Fruit Punch,” […]
Leading Mexican brand Old El Paso is expanding its Meal Kit portfolio with three premium variants to tap into growing consumer demand for convenient, restaurant-quality meals at home. Smoky Chipotle Taco Meal Kit with a Cool Mango Drizzle, Habanero & Lime Taco Meal Kit with a Coco Ancho Drizzle and Ancho Chili &Honey Fajita Meal […]
Anhueser-Busch InBev (AB InBev) announced the appointment of BBH India as its creative agency for Beck’s Ice. An integrated mandate, BBH will also be responsible for social media marketing. Part of AB InBev family, Beck’s is renowned for its uncompromising quality by consumers in over 85 countries. With 100% pure malt liquid that delivers […]
SunnyD is taking the wraps off a new look and advertising campaign in the US, geared to a new target of Generation Z tweens and teens from 13-18. The Harvest Hill Beverage Company-owned brand’s makeover features a fresh take on its iconic logo, a new website and renovated social channels, topped off with the […]