Is it time to rethink use-by dates?

Is it time to rethink use-by dates?

Every year, the world wastes an incredible amount of food — 2.9 trillion pounds to be exact, according to figures published by the United Nations. Here, Miguel Campos, export sales manager at food packaging manufacturer Advanta, examines whether it is time to rethink use-by dates and explains the latest shelf-life extension techniques, which are helping […]

Ella’s Kitchen launches OddPops, a snack for older kids, with brand design by Biles Hendry

Ella’s Kitchen launches OddPops, a snack for older kids, with brand design by Biles Hendry

Having revolutionised the baby-food market with its best-in-category products, engaging tone of voice and innovative pouch format, the team behind Ella’s Kitchen is launching a savoury snack brand aimed at 4-7 year olds. Positioned as a healthier, tastier and better snack, the triangular wheat and potato pieces are popped not fried and contain only natural […]

The Macallan Reveals Latest Limited-Edition Whisky: Edition No.4

The Macallan Reveals Latest Limited-Edition Whisky: Edition No.4

The Macallan has unveiled Edition No.4 – a new limited-edition whisky. The fourth release in the innovative Edition Series, Edition No.4 embodies the craftsmanship and pioneering design of the new Macallan Distillery in Speyside, Scotland, which opened in June 2018. The liquid  demonstrates the mastery of whisky making on the estate since 1824 and is […]

Unique Moët & Chandon Dining Experience set to wow at The July Festival in Newmarket

Unique Moët & Chandon Dining Experience set to wow at The July Festival in Newmarket

Celebrating a relationship that goes back 110 years, the Moët & Chandon Dining Experience is returning to Newmarket Racecourse for a second year. The collaboration, which pairs fine dining and horseracing, will this year have a culinary focus around delicious vegetarian dishes. Newmarket Head Chef, Damian Adams, said: “When creating this year’s menu we were […]

Tiger Beer, WWF and Kenzo To Launch Limited Edition ‘Rare Stripes’ Collection in Support of Wild Tigers

Tiger Beer, WWF and Kenzo To Launch Limited Edition ‘Rare Stripes’ Collection in Support of Wild Tigers

Asia’s number one international premium beer, Tiger Beer, has today announced a unique collaboration with WWF and iconic French fashion house, KENZO on the Rare Stripes collection to shine a spotlight on endangered wild tigers clinging to survival across the world.  The world’s wild tiger population has dramatically declined over the past century, due to […]

The Macallan Unveils Immersive Distillery Experience

The Macallan Unveils Immersive Distillery Experience

The Macallan has unveiled its iconic and unprecedented new distillery and visitor experience, after 6 years and $186 million in the making. Solidifying its position as the luxury single malt, the brand also needed to spread mass awareness about its opening to drive interest and traffic to this whisky mecca as a true destination. To do […]

Discarded – A Vermouth With Purpose William Grant & Sons Champion The Discarded with Latest Release

Discarded – A Vermouth With Purpose William Grant & Sons Champion The Discarded with Latest Release

William Grant & Sons launches Discarded, a sweet vermouth infused with cascara, the discarded fruit of the coffee berry. Until recently, cascara was regarded as a waste product in coffee production and is often discarded or used as fertilizer on coffee plantations. As an ingredient, it’s deep red in colour, rich and fruity in flavour. […]

Picnik Butter Coffee Creamer Stirs In Functionality SIG’S Combidome Carton Pack

Picnik Butter Coffee Creamer Stirs In Functionality SIG’S Combidome Carton Pack

Building on the ever-popular butter coffee trend, Picnik releases the first-to-market butter coffee creamer in the convenient combidome 750ml carton packs from SIG, soon to be available in the US. Versatile product The first of its kind, the creamer is the newest addition to Picnik’s product line made with the highest-quality ingredients. A blend of […]

Leo Burnett India: “Atpata Nahi Chatpata” for RimZim, Coca Cola India

Leo Burnett India: “Atpata Nahi Chatpata” for RimZim, Coca Cola India

Coca-Cola has reintroduced its Jeera masala soda brand, RimZim. The company is tapping into the emergent trend of consumers experimenting with flavours and formats. The TV commercials use light hearted humor to emphasise the intriguing great taste of the beverage, thereby positioning ‘RimZim’ as the Asli Chatpata drink. The tagline ‘Atpata nahin, chatpata’ is in […]

Pickapeppa picks Wanis as exclusive distribution partner

Pickapeppa picks Wanis as exclusive distribution partner

Leading World Foods distributor Wanis International has been appointed the UK’s exclusive distribution partner for Jamaica’s legendary Pickapeppa Sauce. Wanis will be responsible for all of the brand’s UK distribution across all channels. The initial launch-range, available now, features two of Pickapeppa’s bestselling sauces; Pickapeppa Original Sauce and Pickapeppa Spicy Mango Sauce. Founded in Jamaica […]