Soft Republick is the extraordinary new ice cream brand proposition from Unilever-owned Wall’s. Designed by I-AM, Soft Republick is setting out to disrupt and energise the global soft ice market, with the concept ‘Where art meets ice cream’. This summer, Brighton and Istanbul play host to a range of Soft Republick experiences that encourage self-expression, […]
Stella Artois is asking people to consider a very important question: when was the last time you really savoured a beer? Like it or not, life tends to get in the way of simple pleasures like enjoying a beer with friends. That is why Stella Artois is introducing STELLASPACE, an audio guide designed to […]
Carlsberg Hong Kong has released its latest campaign, focused on a single-minded offering which brought successful results to the entire portfolio – the new product Carlsberg Smooth Draught and the original green label as well. Carlsberg Marketing Director Kelvin Cheng said, “The campaign proved that integrated marketing is important to target the multiple streams […]
Thin Film Electronics ASA, a global leader in NFC (near field communication) mobile marketing solutions, published a case study in conjunction with its customer, Kilchoman Distillery Co. Kilchoman, an award-winning producer of single-malt Scotch whisky, was announced as a Thinfilm customer in November 2017 and deployed Thinfilm’s NFC mobile marketing solution soon thereafter. A post-campaign analysis […]
In a bid to create space for fledgling brand Just BARE Chicken, Gravity is launching the first ad campaign for the brand based on consumers’ increasing desire to know where their food comes from. Owned by leading chicken producer, Pilgrim’s, Just BARE is leaning into the insight that to get consumers to truly connect with the […]
McDonald’s is creating a “luxury dining” experience to mark the launch of its Signature Collection range of burgers across its UK outlets. The fast-food chain has partnered with Made in Chelsea star Mark-Francis Vandelli to create the activation which will be its first-ever “reservation service”. The restaurant will be in Kensington, London, on 15 August. […]
Brand innovation agency Spicefire unveils a brand for the new direct-to-consumer dog health supplement Happy Go Healthy, which helps pets live better, more active lives, now and for years to come. The new supplement, produced by a team of animal nutrition veterans, is an all-in-one solution to support joint, bone, skin and gut health for […]
Popping up at London’s Spitalfields Market on Friday 10th and Saturday 11th August, The Laughing Cow Snack Like You Café will offer a totally personalised and scrumptiously satisfying free snacking experience like no other. Designed to satisfy every snacking palate, the immersive two-day pop-up café will see visitors embark on a unique journey of snacking […]
Distell is proud to celebrate the launch of six limited release whiskies across its single malt portfolio this September, at its first annual showcase event ‘The Malt Gallery’ by Distell. This year’s releases include two unique expressions each from Bunnahabhain and Ledaig and one each from Deanston and Tobermory. The new releases will be unveiled […]
Michelob ULTRA, the fastest growing beer brand in the US, unveiled the ULTRA Caddie bag, a premium and unexpected innovation for golf fans. This first of its kind prototype includes everything needed for the optimal 19th hole experience – from a keg filled with Michelob ULTRA to speakers and more – and is now available […]