GODIVA Chocolatier, the leading premium Belgian chocolate company, announced that it has chosen two new partner agencies to elevate its iconic brand, redefining the consumer experience from purchase to consumption. McCann London and Hill+Knowlton Strategies have been selected for their omni-channel capabilities, global reach, and strategic insights. “Today, consumers expect more from the brands they […]
Leading design agency Mayday London has unveiled a distinctive and memorable new brand identity and packaging design for Hawkers – a healthy, popped snacks brand owned by DDC Foods. The new designs are launching in retailers UK-wide in June 2018. Hawkers was launched in order to meet current market trends for healthy snacks. Unlike the […]
Domino’s Pizza, the largest pizza company in the world based on global retail sales, is saving pizza, one pothole at a time. Cracks, bumps, potholes and other road conditions can put good pizzas at risk after they leave the store. Now Domino’s is hoping to help smooth the ride home for our freshly-made pizzas. Starting […]
International strategic brand design agency bluemarlin has rebranded Battery Energy Drink, a portfolio of energy drinks from Finland’s leading brewery Sinebrychoff. Supporting the brand’s new ‘Reach for More’ positioning, the confidently charged new identity is set to hit market in over 20 countries worldwide. For over 20 years, Battery has celebrated strength and determination by […]
Whisky loving travellers can now indulge in a limited edition Scotch, as leading Scotch whisky brand introduces Johnnie Walker Black Label Triple Cask Edition exclusively to passengers travelling through selected Duty Free Stores around the world. Johnnie Walker Black Label Triple Cask Edition is a limited-edition whisky inspired by the smooth and deep character of […]
In September 2018, Maison Mumm will officially launch Mumm Grand Cordon Stellar: a groundbreaking feat of technology that makes it possible for astronauts and other space travelers to enjoy champagne in the challenging surroundings of zero gravity. The fruit of a three-year partnership with Spade – a young agency specialised in space design – Mumm Grand […]
As holiday-makers whisk their way through London Heathrow and Edinburgh Airports this summer, their eyes will be treated to an array of spectacular aerial photographs of some of Scotland’s most mesmerising locations, thanks to a multi-million pound investment by Johnnie Walker and Diageo Global Travel. Featuring stunning imagery of landscapes across the Highlands, the Islands, […]
Coca-Cola is encouraging people to show a little kindness and empathy this Ramadan, whether or not you personally observe the religious festival. Their ad from the Coca-Cola team in the Middle East and FP7 McCann UAE follows a homesick and lonely Muslim woman who finds some unexpected friendship from a thoughtful stranger. The spot […]
Following on from Speight’s popular ‘The Dance‘ brand ad, Speight’s has this week launched an innovative campaign extension: ‘Cheers Beers’ via DDB New Zealand. This second phase of the campaign is a fresh take on recognising the lengths mates go to for one another, allowing mates to personally say ‘cheers’ to that good sort in […]
A group of growers which together represent the largest market share of UK organic carrots has formed an association to launch a major new promotional initiative. The venture, which is being managed by one of the growers, RB Organic (a division of Produce World), will aim to increase sales and encourage consumption by emphasising the […]