Estrella Damm, the Mediterranean beer of Barcelona, has launched its 2018 campaign and unveiled an exclusive trailer for its latest short film, starring Game of Thrones’ Peter Dinklage, entitled ‘La Vida Nuestra’ (Our Life). Set to premiere at www.estrelladamm.com on Thursday 3rd May, La Vida Nuestra features Spanish talent Álvaro Cervantes, Íngrid García-Jonsson and Marcel […]
British candy brand Maltesers proved once and for all that diversity initiatives don’t have to be tear-jerking, inspirational or maudlin affairs when it launched its disability-focused campaign in 2016. The initial spots, launched around the Paralympics, centered on lighthearted scenarios that made the actors’ physical conditions part of the joke without being the butt […]
Lucozade Energy is taking its Energy Beats Everything campaign back to biblical times with the first ever telling of the David and Goliath prequel story. The campaign, by Grey London, puts the rift between the young shepherd and his adversary in a more modern context, with a comedy film and an accompanying hand-painted oil poster. […]
McDonald’s is launching a national digital outdoor campaign that uses MET Office real-time data to bring to life April’s unpredictable weather conditions. In order to take part in Britain’s favourite topic of conversation, Leo Burnett London turned the McDonald’s menu into weather icons to represent the live temperature and 5-day forecasts. For example, an unwrapped […]
Baked corn snacks brand Well&Truly has unveiled a new identity, with design by B&B studio. In a deliberate move away from the brand’s original health-focused positioning, the new look celebrates taste and satisfaction, returning to the fundamentals of what it means to be a snack. As the mainstream and healthy snack sectors begin to converge, […]
Fast-casual burger restaurant Bareburger expects to soon replace all of its paper menus with 3D models of its burgers and other items rendered in augmented reality, but for now, the company is preparing some rather interesting limited AR interactions. The up-and-coming restaurant chain, framed by some as one of the hottest in the US, […]
KFC announced the return of world renowned and famously sun-crisped actor George Hamilton as the Extra Crispy Colonel to launch its newest menu item, the Crispy Colonel: a classic chicken filet, hand-breaded in our kitchens and made to order by the KFC fried chicken experts with mayo and pickles on a bun. Customers will […]
Lager has become “unloved”, Camden Town Brewery founder Jasper Cuppaidge said, as the brand begins spreading the word about flagship product Camden Hells beyond London. Camden Town, founded in 2010 and acquired by the world’s biggest brewer, AB InBev, for about £85m in 2015, recently appointed Forever Beta to create its first integrated campaign, following […]
The storied House of Stella Artois debuted its Limited-Edition Stella Artois Regal Chalice in celebration of the world’s most anticipated nuptials. The Stella Artois Regal Chalice’s gilded design celebrates the transatlantic love story of an iconic pairing of European and American heritage – just like the brand itself – in anticipation of a wedding day […]
As part of its sponsorship of the Virgin Money London Marathon and to show its support for the runners taking part, Buxton has created a “Marathon Legs” badge. Created by RAPP UK, the baby-on-board style badges are designed to celebrate and recognise the runner’s achievement and encourage commuters to offer a seat to tired marathon […]