Diageo Unveils ‘Happy Hour’ Skill for Amazon Alexa Celebrating One of the Most Spirited Hours in the Day

Diageo Unveils ‘Happy Hour’ Skill for Amazon Alexa Celebrating One of the Most Spirited Hours in the Day

The happiest hour is when friends can share great drinks over great conversation, and what better location to gather than in the comfort of your own home? With Diageo’s new ‘Happy Hour’ skill, available for users 21 and over on Amazon Alexa-enabled devices, at-home entertaining becomes easier and more experiential. For the at-home bartender there’s always […]

Captain Morgan Teams with Lady Leshurr to Launch Responsible Drinking Campaign

Captain Morgan Teams with Lady Leshurr to Launch Responsible Drinking Campaign

 Captain Morgan’s new #LiveLikeACaptain music video follows Lady Leshurr as she navigates the typical scenarios of a night out, narrating the potential pitfalls of excessive drinking. Half way through the song, she rewinds the night using her lyrics to tell an alternate story of a better night out where the fun is remembered because […]

Goulburn Valley Turns its Product into a Destination with GPS Labelling and Tour Platform

Goulburn Valley Turns its Product into a Destination with GPS Labelling and Tour Platform

 The origins of our food are a heated and ongoing debate in Australia. Consumers want to know the truth about what they’re buying. New government mandated labels are attempting to make it clearer, but, in a push for full transparency, Goulburn Valley Fruit has completely redesigned its packaging and turned the brand into a […]

Goose Island to Auction off 12 Bottles of Bourbon County Stout on Facebook Live via Taboo

Goose Island to Auction off 12 Bottles of Bourbon County Stout on Facebook Live via Taboo

Twelve bottles of the most sought after beers in the world are being auctioned in a world first Facebook Live beer auction via The Taboo Group. At 8:30pm Wednesday 21st March, Australian beer lovers will get their chance to bid on the last case of Goose Island’s coveted Bourbon Country Stout in Australia. Brewed in […]

The Collaborators Bring Charm to Beer Barm

The Collaborators Bring Charm to Beer Barm

The Collaborators have created and launched a new artisan brand into the snack category. Barmies are fermented savoury biscuits made using leftover beer barm from the brewing process. Available in Smokey Chipotle, Cheese & Sesame and Olive Tapenade, Barmies are the first snack made from the by-product of fermentation to hit the market. Originally presented […]

Saatchi & Saatchi London and Britvic-owned Robinsons launch Fruit Cordial campaign

Saatchi & Saatchi London and Britvic-owned Robinsons launch Fruit Cordial campaign

Britvic owned Robinsons, together with Saatchi & Saatchi London, have released their “most sophisticated Robinsons yet” campaign to promote Fruit Cordial, their second range of products created especially for grown-ups. The launch of Robinsons Fruit Cordial follows the launch of Robinsons Fruit Creations in January earlier in 2018. The TVC creative marks a continuation of […]

V Energy Receives the Hollywood Treatment in Latest ‘Deadpool 2’ Campaign

V Energy Receives the Hollywood Treatment in Latest ‘Deadpool 2’ Campaign

V Energy‘s “massive hit that improves you a bit” campaign has received the Hollywood treatment via TKT Sydney, with the latest iteration of the Aussie campaign starring Marvel’s anti-hero Deadpool. The new campaign kicks off today in partnership with 20th Century Fox for the launch of Deadpool 2. The partnership builds on V Energy and […]

US Tennis Star Sloane Stephens Takes Centre Court in ‘Built With Chocolate Milk’ Campaign

US Tennis Star Sloane Stephens Takes Centre Court in ‘Built With Chocolate Milk’ Campaign

 Pro tennis star, Sloane Stephens, knows a thing or two about bouncing back. Rising from a broken foot and 957th world ranking, to winning the biggest tennis tournament in the US, her remarkable comeback story is a testament to her balanced approach to recovery and self-care. As she looks ahead to playing in Miami […]