Robinsons, owned by Britvic, and Saatchi & Saatchi London release ‘Listen Up’, a multi-million-pound, multi-channel brand campaign to launch Fruit Creations, the first in a new range of Robinsons products designed especially for grown-ups. The protagonist of the fast-paced 40” hero TVC is a young girl who charmingly introduces the benefits of the new range to […]
Marston’s PLC will unveil new branding for The Eagle Brewery and many of its famous beer brands, designed by creative agency Bonfire Creative Intelligence. The Eagle Brewery was born from the sale of the Charles Wells Ltd brewing and brands business to Marston’s PLC last year, who briefed Bonfire to develop a new brand story […]
PepsiCo and BBDO Guerrero Philippines have partnered up to launch the beverage company’s global brand of purified water: Aquafina. PepsiCo expands its partnership with the agency by adding Aquafina to a roster of products being handled by BBDO Guerrero including Pepsi, Quaker and Frito Lay among others. Aquafina is the world’s best-selling water and having […]
SmileyWorld continues its roll out of unique experiential activations for 2018, with the launch of a Smiley concept pop-up café in the middle of Hong Kong’s iconic Langham Place shopping centre in Mong Kok. The cafe concept, which recently launched at a VIP event full of industry leaders, included Smiley CEO Nicolas Loufrani, who was there to officially […]
Set on Albermarle Street in the heart of Mayfair, Indian Accent arrives in London following two highly acclaimed restaurants in New Deli and New York, both having sat in the World’s 50 Best List. It is headed up by Chef Manish Mehrotra and owned by leading restaurant group Old World Hospitality. DesignLSM were briefed to create a […]
Award winning design house Springetts, was asked to create the branding for the two expressions of Single Malt Scotch Whisky – both from Annandale Distillery. Springetts had previously developed the distillery identity, but now their task was to create whisky brands on the basis of flavour character, rather than just provenance, whilst still appearing credible […]
Doritos Blaze and Mountain Dew Ice, two new PepsiCo product innovations that recently hit store shelves nationwide, are coming together for a :60 in-game Super Bowl LII advertisement on February 4. The teaser video features award-winning actors Morgan Freeman for Mountain Dew Ice and Peter Dinklage for Doritos Blaze intensely facing off. The advertisement marks the first time one company […]
During the Super Bowl on February 4, Pringles brand is debuting its first-ever television advertisement during the big game. Pringles, known for its bold flavors, playful nature and endless stacking possibilities, will be showcasing “Flavor Stacking.” Bill Hader stars in the ad, bringing the laughs and showing fans that eye-opening moment when you discover the phenomenon that is “Flavor Stacking.” Due to […]
The UK is being challenged to debate the best time of day to eat Kellogg’s Corn Flakes to achieve #MyPerfectBowl in an advertising campaign created by Leo Burnett London and featuring a diverse cast of real people. The ad’s stars come from across the UK and Ireland, all with differing lifestyles and routines: including 9-5ers, […]
Nestlé will sweeten Japan’s Valentine’s Day with ruby-chocolate KitKat, choosing one of the world’s most candy-obsessed markets for the debut of the first new type of natural chocolate in more than 80 years. Nestlé struck a deal with Zurich-based Barry Callebaut, the developer of ruby chocolate, giving it exclusive rights for six months to the […]