Family (and friends) have helped the UK’s fairest coffee company radically reposition for consumer reappraisal, aiming once again to unlock the value potential of a highly ethical brand. The new positioning for Cafédirect has been driven by an overarching desire to communicate the incredible effort the company takes to produce delicious, high quality and highly ethical […]
BACARDÍ has announced the launch of Sound of Rum Series, a four-part music documentary which explores the influence Caribbean music has on the world and the intrinsic link between rum, music and the cultures that have combined over time to create today’s the Sound of Rum. The series, devised by Wasserman, is the latest iteration of […]
Malibu, the world’s number one coconut flavoured rum, is launching the next stage of its technology trial of connected bottles as part of its global ‘Because Summer’ campaign. Created in partnership with SharpEnd, Malibu’s IoT agency, the next phase will launch late October in Gall & Gall stores across Amsterdam. Much like the UK trial last […]
Premium pet food brand Nineteen87, which boasts fresh, baked and natural ingredients, has launched with packaging, website, advertising and POS design by OurCreative. The design agency, formerly known as Hornall Anderson UK, used quirky illustration combined with photographic trends from Instagram and colour coding taken from human food categories on the new brand. OurCreative. produced […]
At a time when Christmas campaigns are almost more hotly anticipated as Christmas itself, nothing sings ‘traditional English Christmas time’ more than Fortnum & Mason, and 2017 bringing it to life with her beautiful illustrations, is Jelly London’s very own Chervelle Fryer. Jelly worked closely with Otherway to help realise their vision for this year’s […]
Coca-Cola is using its annual festive marketing investment to build its Zero Sugar brand, a revamped effort on the discontinued Coke Zero. Kicking off the annual Christmas push is an integrated campaign culminating in a truck tour, TV ad (which is still under wraps), and more, tallying in at £7m. Aedamar Howlett, marketing director for […]
A popular Facebook video publisher is making a move different to many social-based publishers with the launch of a delivery-only food service hosted through Facebook. One of the world’s most viewed media properties in the world, Jungle Creations, will launch Twisted London on 13 November. Not many would’ve heard of Jungle Creations but it’s the […]
Fortune Oils is one of the best recognised and loved brands across India. Consumers across regions and across generations using various kinds of oils all under the Fortune brand have come to trust it and the Fortune fan base keeps growing year on year. While the brand advertises its variants like mustard oil, sunflower oil, […]
A European Shopper Insights Report conducted by IRI, the big data and technology expert for consumer industries, shows that the influence and importance of emerging specialist retail channels, like drug stores, pharmacies and make-up stores, is growing. The study of 2,600 consumers across seven European countries reveals that more than a third (39%) of shoppers […]
A newly-launched range of almond drinks, with design by B&B studio, heralds the first foray into a new category by leading challenger brand Pip & Nut, whose innovative nut butters have helped reinvigorate the savoury spreads sector. Having worked with Pip & Nut since its inception in 2014, B&B has helped company founder Pippa Murray […]