Cadbury Dairy Milk has unveiled ‘Homesick’, a poignant new campaign created by global creative agency of record VCCP. The film marks the latest chapter in Cadbury’s long-running and IPA Effectiveness Grand Prix-winning brand platform ‘There’s a Glass & a Half in Everyone’. Rooted in Cadbury’s belief that generosity brings us closer together, ‘Homesick’ tells the story of two […]
DLSM Studio is proud to announce the completion of its latest hospitality project: Radisson RED London Twickenham, a dynamic new hotel experience located within the iconic Allianz Stadium, the home of England Rugby. Owned by the Rugby Football Union (RFU) and operated by Aimbridge Hospitality EMEA, the property has been fully reimagined with the vibrant […]
GU – Simply Irresistible Derek&Eric has completed the first ever global rebrand of Gü, rolling out worldwide this month. Business Challenge Founded in 2004, Gü’s innovative identity cut through the competition, helping to bring their vision of indulgent, restaurant style desserts into the home. Today, Gü has an enviable level of recognition, with iconic products such as […]
Plant-based food company THIS™ has thrown January’s guilt-tripping health campaigns and content out the window with their new ‘F*RK RESOLUTIONS’ campaign, created by Echt Productions. The bold campaign challenges Londoners to ‘CHEAT ON MEAT’ for their own products, not out of necessity, but because they’re just that good. Launched during Veganuary, the hero creative features Vivienne – a […]
2026 sees Salty Dog once again jostle its way to the front of the indie crisp movement with a range of revamped flavours, an enhanced new look and a stunning new addition, FIERY JALAPENO & PAPRIKA In the world of discerning snacking, the early ‘noughties’ was a watershed moment, when a small clutch of agitating, […]
Fix & Fogg confirms spring UK website launch, new flavour releases and further retail growth Following a successful UK debut with Whole Foods Market in late 2025, New Zealand’s cult nut butter brand Fix & Fogg has unveiled ambitious plans to expand its UK presence throughout 2026. The award-winning brand will launch a dedicated UK […]
The 28th edition of The FAB Awards are now “calling for entries”. In previous years, FAB received 3,600 entries from over 50 countries globally. The Awards are the only International Awards programme in the world which focus solely on work done for Food and Beverage brands, and includes categories for Integrated Campaigns, Advertising, Packaging Design, PR, Trade Marketing, Craft, […]
Ready10 is celebrating a double pitch win, having been appointed by HelloFresh Group as the retained consumer PR agency for both HelloFresh and Green Chef. It will see the consumer agency handling creative communication programmes for both meal kit brands in the UK following a competitive pitch process. Ready10 will exclusively deliver culture-first, fame-driving campaigns in […]
Leeds-based bakery brand HeyLO! is kicking off 2026 with the launch of a UK first – Lupin flour-based, low-carb, high Protein Crackerbreads. Timed to land at the height of the January reset, the launch taps into growing demand for smarter everyday swaps as shoppers look to cut carbs and boost protein, without sacrificing taste, texture […]
MasterChef finalist Sandy Tang proves restaurant quality, chilled dumplings are in demand, with nationwide Sainsbury’s rollout following major UK manufacturing investment Love Sum, the fast-growing chilled dumpling brand, co-founded by 2020 MasterChef finalist Sandy Tang, has secured a nationwide Sainsbury’s listing, marking a major step in making fresh, authentic dumplings as accessible as chilled pasta. […]