Hendrick’s Gin (which is itself infused with cucumber) has, for the past three months, been traveling across the United States with its eye-popping, wondrously strange cucumber slicing device with the sole purpose of offering the most beautifully garnished Hendrick’s Gin cocktails ever to grace a glass. Hendrick’s Ambassador Mark Stoddard proudly announces that since June, […]
As consumers across the globe have increasingly discovered the complexity, versatility and sophistication of ultra-premium tequila, the category has continued to innovate and evolve. At the same time, consumer preference for aged spirits has rapidly grown and today’s range of aged tequila styles and tastes arguably rivals those of the world’s finest bourbons, scotches and […]
Two successful years after launching their first site on Cannon Street, Scarpetta’s owners asked brand design experts Mystery Ltd. to handle the interior and product design for a new site in Canary Wharf that would showcase Scarpetta’s own coffee, negroni and pasta flour brands and include its own Italian spritz bar. Brand Positioning Embodying the true […]
Inspired Pet Nutrition, the family-run business whose Wagg and Harringtons brands make it the UK’s largest independent producer of dry pet food, is investing in shoppable ads and content, making it even easier for consumers to buy products directly from them. IPN has been working with add to basket tech firm Adimo to enable customers […]
Naturya is moving from niche superfood product to everyday lifestyle brand, turning to FutureBrand for strategic positioning, visual identity and packaging design. The new identity will launch over the coming months and will be stocked in Sainsbury’s, Waitrose, Whole Foods Market, Planet Organic, Holland & Barrett, Ocado, Tesco, Boots, Superdrug and all good health food […]
During this summer the Coca-Cola bottles’ labels promoted over 90 different holiday destinations. To activate this locally, Coca-Cola in Sweden chose to highlight some of the Swedish destinations on the labels. Sweden is renowned for its many different local dialects, with clear phonetic and grammatical characteristics that can be irreconcilable, even for Swedes. And so, […]
Strategic brand design agency Webb deVlam has repositioned Cruzan Rum’s Estate Diamond Distiller’s Collection with a new identity that celebrates its premium quality and 250-year-old Caribbean heritage, and sets it apart from its cheaper, fruit-flavoured sister range. Cruzan recognised that there was a growing band of ‘casual connoisseurs’, people who enjoy the complexity and sophistication […]
Nespresso released its latest integrated brand campaign, sharing the personal stories of the farmers behind the exceptional coffees it is known for. The brand invites all coffee lovers to discover the heart-warming stories that have been made possible thanks to Nespresso’s uncompromising choices. The integrated brand campaign by J. Walter Thompson Worldwide launched on September […]
The founder of Gr8nola, Erica Liu Williams, wanted to take her business to the next level and approached design house Deuce Studio, to rebrand her all natural granola product. She wanted to challenge the market and offer a tasty product packed full of healthy benefits that you could enjoy any time of the day, a 24/7 snack inspired by her […]
DesignLSM, are delighted to announce their recent collaboration with Michelin starred chefs Chris and Jeff Galvin on the launch of their second international restaurant venture. Located close to the highly acclaimed Demoiselle by Galvin, Galvin Dubai offers a refined and social fine dining destination. A dedicated restaurant & bar area, outdoor terrace and open kitchen […]