A popular Facebook video publisher is making a move different to many social-based publishers with the launch of a delivery-only food service hosted through Facebook. One of the world’s most viewed media properties in the world, Jungle Creations, will launch Twisted London on 13 November. Not many would’ve heard of Jungle Creations but it’s the […]
Fortune Oils is one of the best recognised and loved brands across India. Consumers across regions and across generations using various kinds of oils all under the Fortune brand have come to trust it and the Fortune fan base keeps growing year on year. While the brand advertises its variants like mustard oil, sunflower oil, […]
A European Shopper Insights Report conducted by IRI, the big data and technology expert for consumer industries, shows that the influence and importance of emerging specialist retail channels, like drug stores, pharmacies and make-up stores, is growing. The study of 2,600 consumers across seven European countries reveals that more than a third (39%) of shoppers […]
A newly-launched range of almond drinks, with design by B&B studio, heralds the first foray into a new category by leading challenger brand Pip & Nut, whose innovative nut butters have helped reinvigorate the savoury spreads sector. Having worked with Pip & Nut since its inception in 2014, B&B has helped company founder Pippa Murray […]
Getting stuck in traffic at the end of the day sucks, which is why McDonald’s hopes some new creative ad targeting will get you to pull over at a nearby restaurant and pick up a hamburger on your way home. The fast-food chain and Leo Burnett are running an intriguing out-of-home campaign in the UK […]
In response to a growing interest in Japanese sake from American consumers, Umenoyado USA created Haikara Sake. The sake is offered in two Japanese fruit flavours with packaging that is also aimed at making the alcoholic beverages seem approachable to the average American consumer. The sake is comes in at 12.5% ABV, which means it […]
Attention beer lovers with a sweet tooth: An Illinois brewery called Pollyanna Brewing Company has created a new beer, called the Fun Size Milk Stout, and it’s supposed to taste exactly like a Snickers bar. The market is already saturated with chocolate flavored beer, and there is, of course, this beer that is brewed with […]
Arobase Creative designed the light-hearted and fun packaging for Mad Dog Brewing Co. “Mad Dog Brewing Co. is a small Welsh brewery, dedicated to creating unique, speciality craft beers using uncommon ingredients, often in collaboration with other local food and drink producers. “Following some initial brand analysis, it became apparent very quickly that the Mad […]
That was fast. Earlier this week the CEO of Hershey, Michele Buck told Fortune she wanted to take the company beyond chocolate and turn it into an “innovation snacking powerhouse”. The very next day the legacy chocolatier announced the release of its first new bar in more than two decades — and it doesn’t contain […]
Soft Drinks giant Nichols PLC is advising retailers to tap into booming premium soft drinks sales for increased profits this winter. Following significant +34% year-on-year growth, the experts expect this trend to continue into 2018 as consumers seek to treat themselves with extra special every day purchases. With entertaining at home also on the rise, […]