On Instagram, the hashtag #shoplocal has been used more than 11.9 million times as of Oct. 16. The posts with this hashtag published by influencers and consumers alike show that local shopping trends continue to proliferate. Within the beverage market, one segment in particular has shown the power of “local” — craft beer. “I think […]
The newest menu item at one Starbucks location isn’t a limited-edition frappuccino. Instead, it’s freshly baked bread and focaccia sandwiches. Starbucks, sbux, opened the high-end Italian Princi Bakery inside its Seattle Reserve Roastery location on Tuesday—a move that marks a shift for the massive coffee chain as it finds other avenues to reach customer’s wallets. The Italian […]
How do you control chaos? You could ask Beau Monroe about this seemingly impossible task. When tasked with creating the design for Temescal Brewing in Oakland, he found the perfect balance of energy and clarity with the visual system. We talked with Beau to find out how he developed his work, what inspired this eye-catching design, […]
Family (and friends) have helped the UK’s fairest coffee company radically reposition for consumer reappraisal, aiming once again to unlock the value potential of a highly ethical brand. The new positioning for Cafédirect has been driven by an overarching desire to communicate the incredible effort the company takes to produce delicious, high quality and highly ethical […]
BACARDÍ has announced the launch of Sound of Rum Series, a four-part music documentary which explores the influence Caribbean music has on the world and the intrinsic link between rum, music and the cultures that have combined over time to create today’s the Sound of Rum. The series, devised by Wasserman, is the latest iteration of […]
Malibu, the world’s number one coconut flavoured rum, is launching the next stage of its technology trial of connected bottles as part of its global ‘Because Summer’ campaign. Created in partnership with SharpEnd, Malibu’s IoT agency, the next phase will launch late October in Gall & Gall stores across Amsterdam. Much like the UK trial last […]
Premium pet food brand Nineteen87, which boasts fresh, baked and natural ingredients, has launched with packaging, website, advertising and POS design by OurCreative. The design agency, formerly known as Hornall Anderson UK, used quirky illustration combined with photographic trends from Instagram and colour coding taken from human food categories on the new brand. OurCreative. produced […]
At a time when Christmas campaigns are almost more hotly anticipated as Christmas itself, nothing sings ‘traditional English Christmas time’ more than Fortnum & Mason, and 2017 bringing it to life with her beautiful illustrations, is Jelly London’s very own Chervelle Fryer. Jelly worked closely with Otherway to help realise their vision for this year’s […]
Coca-Cola is using its annual festive marketing investment to build its Zero Sugar brand, a revamped effort on the discontinued Coke Zero. Kicking off the annual Christmas push is an integrated campaign culminating in a truck tour, TV ad (which is still under wraps), and more, tallying in at £7m. Aedamar Howlett, marketing director for […]
A popular Facebook video publisher is making a move different to many social-based publishers with the launch of a delivery-only food service hosted through Facebook. One of the world’s most viewed media properties in the world, Jungle Creations, will launch Twisted London on 13 November. Not many would’ve heard of Jungle Creations but it’s the […]