A newly-launched range of almond drinks, with design by B&B studio, heralds the first foray into a new category by leading challenger brand Pip & Nut, whose innovative nut butters have helped reinvigorate the savoury spreads sector. Having worked with Pip & Nut since its inception in 2014, B&B has helped company founder Pippa Murray […]
Getting stuck in traffic at the end of the day sucks, which is why McDonald’s hopes some new creative ad targeting will get you to pull over at a nearby restaurant and pick up a hamburger on your way home. The fast-food chain and Leo Burnett are running an intriguing out-of-home campaign in the UK […]
In response to a growing interest in Japanese sake from American consumers, Umenoyado USA created Haikara Sake. The sake is offered in two Japanese fruit flavours with packaging that is also aimed at making the alcoholic beverages seem approachable to the average American consumer. The sake is comes in at 12.5% ABV, which means it […]
Attention beer lovers with a sweet tooth: An Illinois brewery called Pollyanna Brewing Company has created a new beer, called the Fun Size Milk Stout, and it’s supposed to taste exactly like a Snickers bar. The market is already saturated with chocolate flavored beer, and there is, of course, this beer that is brewed with […]
Arobase Creative designed the light-hearted and fun packaging for Mad Dog Brewing Co. “Mad Dog Brewing Co. is a small Welsh brewery, dedicated to creating unique, speciality craft beers using uncommon ingredients, often in collaboration with other local food and drink producers. “Following some initial brand analysis, it became apparent very quickly that the Mad […]
That was fast. Earlier this week the CEO of Hershey, Michele Buck told Fortune she wanted to take the company beyond chocolate and turn it into an “innovation snacking powerhouse”. The very next day the legacy chocolatier announced the release of its first new bar in more than two decades — and it doesn’t contain […]
Soft Drinks giant Nichols PLC is advising retailers to tap into booming premium soft drinks sales for increased profits this winter. Following significant +34% year-on-year growth, the experts expect this trend to continue into 2018 as consumers seek to treat themselves with extra special every day purchases. With entertaining at home also on the rise, […]
Brand design agency The Collaborators have created an exciting brand identity, packaging and web presence for new challenger brand Boundless. Inspired by the ancient aboriginal techniques used, the concept focuses on bold tribal mask designs that incorporate the Syrian, Polynesian and North American flavour influences. Single-serve foil packs are printed with a slither […]
Mars Chocolate UK announced the first ever TV advert for goodnessKNOWS, the company’s new brand which launched this summer. goodnessKNOWS was created to fit in with people’s busy lifestyles. Coming in four snackable squares, the product can be enjoyed all at once or eaten throughout the day. However it is not just snacking on the […]
Lidl UK will tonight premiere its much anticipated 2017 Christmas advertising campaign, which is designed to showcase the retailer’s seasonal range under the slogan ‘Every Lidl Thing For Christmas’. Using insight from consumer research, the UK’s fastest growing grocery chain has created a multi-channel and multi-execution campaign to engage all the various festive personalities throughout […]