BMB is launching a new campaign for Rowse Honey featuring three modern-day bears: Matt, Joel and Phil. In response to Rowse Honey’s challenge to encourage more people to put honey on their porridge, the agency decided to update the fairytale for a modern audience and create a YouTube cookery show, The Three Bears, with bigger, […]
Milk drink brand YAZOO, is introducing Chocolate to its No Added Sugar range, making it the UK’s first ever No Added Sugar and No Artificial Sweeteners Chocolate Milk Drink. Chocolate is already YAZOO’s best-selling flavour for its core range, but developing a chocolate milk drink with no added sugar and no artificial sweeteners took several […]
Birds Eye is disrupting the frozen fish sector with a new identity and packaging for its premium Inspirations range created by Brandon. Brandon’s design uses mouth-watering images of food on the front of pack, inspired by the editorial style of food photography currently seen in food and lifestyle publications. Brandon’s work moves away from the rest of […]
Selling wines by the glass in restaurants is an effective way of tempting Millennials to try new and more expensive wines, research has found. The University of South Australia’s Ehrenberg-Bass Institute researchers Professor Johan Bruwer and Dr Justin Cohen examined risk perceptions among Australian wine consumers and found customers were more inclined to try new and more expensive wines if offered wine-by-the-glass […]
Mandira London, the UK’s first fresh yoghurt bar found a gap in the market for on-the-go fresh yoghurt bowls, inspired by European cuisine. Launched earlier this year, by Deyvi Sidi-Sarfati and Georg Keller, Mandira London is the first of its kind to open in the city, bringing with it a Mediterranean twist on how we […]
A toddler on the brink of a hunger tantrum takes centre stage in Things Unlimited’s new work for Super Yummies, the Cow & Gate toddler snacking brand. In the ad, which utilises the five-second non-skippable element of YouTube pre-roll, a toddler enjoying a day out in the park with his mum approaches meltdown with the […]
McDonald’s, in partnership with DDB Group Hong Kong, have created a box of six 24-carat gold Chicken McNuggets for customers to try to steal. In order to re-ignite people’s excitement for Hong Kong’s most iconic chicken treat, award-winning creative agency DDB Group Hong Kong has brought back McDonald’s infamous nugget-sauce stealing character, Jack the Dipper. […]
Gü Puds have launched a new sharing product to deliver a high quality, indulgent sharing dessert for the festive season, designed by Springetts Brand Design. The ‘party pack’ of six Gü ganache pots in a box is currently being rolled out. Gü wanted to achieve true standout on shelf through both the unique piece of […]
Award-winning craft cider company Harry’s Cider has extended its range of bottled ciders with a new addition called Applemoor. A medium cider with a rich fruity aroma, Applemoor is light and silky with a mellow finish that balances sweetness and tannin, maintaining the taste and character of a Somerset cider but with a relatively low […]
Wrap Films Systems will be renamed as Melitta UK Ltd following the successful aquisition of the company in November 2015. German based Melitta bought Wrap Films Systems and its leading food preparation and storage brand, Bacofoil, and set itself the target of further expansion of the brand and product portfolio in the UK. As of […]