SVEDKA Vodka launches their creepiest Halloween campaign yet with banner ads that haunt and taunt you everywhere you go. Each year SVEDKA Vodka sets out to do something unique to own the Halloween period. With a millennial audience that spends a lot of time online, they decided to dial up the creepiness factor of an already […]
After steadily declining for over a decade, global hunger is on the rise again. According to the Food and Agriculture Organization, an estimated 815 million people around the world are hungry and malnourished, especially those living in rural parts of the globe. In the U.S., 85 percent of rural counties report persistent poverty – with […]
Natures Menu, a premium natural pet food brand, has for the first time appointed a strategic and creative agency. HeyHuman secured the business following a three-way pitch during the summer and has been tasked with supporting the brand’s positioning and communicating its product innovation to trade and consumer audiences. HeyHuman’s first brief will be to […]
The West Midlands Vegan Festival is an annual celebration and promotion of ethical, compassionate, eco-friendly plant based diets and lifestyles. It is the longest running exclusively vegan festival in the UK, making it the perfect introduction to the vegan lifestyle. Last year’s event was obtained great success with over 1,000 more visitors compared to the […]
Over a million viewers watched the Facebook livestream as Barry Johnson, chocolate lecturer at London South Bank University’s National School of Bakery, won the UK and Irish national selection of the World Chocolate Masters last week. After a day filled with all-sensory excitement created by UK and Ireland’s new generation of highly creative chocolatiers and […]
The Big Bang Fair challenged a team of inventors, scientists and musicians to make a delicious beverage with music. The result was the world’s first ever milkshakes mixed entirely with sound energy from live music. The music-made beverages were not the result of mellow pop tunes by Justin Bieber or Ed Sheeran however, but the […]
The range from Buko includes Regular, Tangy and Fiery sauces and looks to ‘transport your taste buds to the Tropics’ and ‘give you all the benefits of coconut vinegar in a tasty and convenient format’. Director Aled Morris explains that the sauces don’t use the vinegar just because coconuts are in vogue, but because it adds […]
Innovative drinks brand carving itself a new market sector Tranquini is the first premium natural relaxation drinks brand in the fast-growing functional beverages category The relaxation drinks are now available in 39 countries worldwide, including the UK The company is led by Founder and Chief Relaxation Officer, Ahmed Elafifi who has over 25 years of experience […]
Seasonal Box Follows Exclusive Palmer & Harvey Listing Jenny Wren, the Kentish chocolate firm, has introduced its first-ever Christmas box for what it calls the ‘neglected’ sub-£10 gifting category. Based on its unique three-layered folding format, the ‘Christmas Collection’ features twelve delicious hand-finished Belgian chocolates and truffles – including Fleur de Sel caramel, […]
This Halloween – as partygoers seek costume inspiration from culture icons, BACARDÍ introduces DRESS TO BE FREE, a campaign aimed at liberating our truest selves in honor of the holiday rooted in self-expression. BACARDÍ is honing in on the spirit of Halloween as the intersection of a world of people who dress up to be themselves every day […]