David Jones has unveiled a marketing campaign via TBWA Sydney and Maud, in support of its new brand, David Jones Food, marking a fresh and exciting new direction for the department store. The new brand officially launches on August 3 when David Jones opens its reimagined Food Hall concept at Bondi Junction. David Jones Food […]
The creative minds and bold brains at Timbuk2 have partnered with Kellogg’s Froot Loops to create a backpack fit for any adventure, anytime, anywhere – so you can do “Whatever Froots Your Loops,” whenever it comes calling. The limited-edition Timbuk2 x Froot Loops Tuck Pack was developed by industrial designer Alexis de Coninck and global […]
Award-winning design studio DesignLSM, were approached by renowned Spanish chef Jose Pizarro to create the interiors for the launch of his new street food concept in Canary Wharf, London. Little Jose forms part of London Union/Street Feast’s latest food venue, Giant Robot. Situated in a striking 10,000 sqft rooftop space in Crossrail Place, Giant Robot […]
Clemenger BBDO Melbourne and Carlton United Breweries have launched a new brand campaign for Carlton Dry, called ‘Underthink It’. Based on the insight that our increasingly busy and complicated lives have resulted in a tendency to overthink the little things – from what to wear, what food to order, even which beer to drink – […]
Under the banner of “Pure Life Begins Now,” Nestlé Waters North America announced the launch of a global advertising campaign focused on its Nestlé Pure Life brand. The new campaign reaffirms the brand’s leadership and its purpose: “to inspire a healthier and brighter future that starts with pure quality water.” The global advertising campaign, which will […]
As part of its partnership with Sony Pictures Animation’s upcoming film The Emoji Movie, Kerry Foods is set to hit screens with a new 10 second creative across its Yollies brand on kids TV channels, cinema, digital and video on demand. Driving interest in the category and for the Yollies brand, the TV campaign will […]
Domino’s, one of the UK’s favourite pizza, is once again pioneering the use of new technologies to make ordering a pizza even easier, with voice-activated ordering through Amazon’s Echo and Dot devices. Working closely with its innovation agency We Are Social, Domino’s now allows customers with an Easy Order profile to place an order for […]
Spanish winemaker Barbadillo has launched an NFC (near field communication) campaign promoting a cash prize giveaway on bottles of its Castillo de San Diego wine. 126,000 bottles have been NFC-enabled, using Thinfilm’s SpeedTap tags and Brand Analytics. The connected bottles are being sold through 15 major supermarket chains and superstores in Spain, including El Corte Inglés, Carrefour, Hipercor, Alcampo, […]
Tesco Ireland and creative agency, ROTHCO, launch the first commercial in part of a new three-year campaign that will form an ambitious new repositioning for Tesco Ireland. Following on from the successful Christmas campaign Here’s to the Hosts, Family Makes Us Better will put authentic family life at the heart of the Tesco business. The […]
Coca-Cola has created an ad out of recycled packaging to encourage consumers to become sustainable and go green. The stop-motion film accompanies what is reportedly the company’s biggest ever recycling campaign, supported by PR and social media activation. The TV commercial debuts on Channel 4 on July 29 and will run on cinema, digital and […]