In Ogilvy & Mather London’s latest campaign for Hellmann’s, the agency has created a series of three TV ads focusing on the quality of the ingredients that go into each jar of mayonnaise – showing the brand is #OnTheSideOfFood. The first two 20-second ads in the campaign showcase the product’s main ingredients – free range eggs […]
Kellogg’s is putting a twist on the signature dishes of world-renowned chefs Thomas Keller and Daniel Boulud. For one night only, select guests experienced an exclusive six-course tasting menu of recipes recreated with cereal at Kellogg’s NYC. To entice diners and tempt their taste buds, Kellogg’s NYC brought together a team of professional chefs, some of whom recently […]
Keep your mouth Whopper fresh with Burger King’s new oral hygiene product. The brand recently unveiled toothpaste that tastes just like its Whopper burger in what’s likely its April Fools’ joke. ‘Whopper Toothpaste’ not only has an actual commercial–modeled after those conventional oral hygiene spots that you see on television–but also print ads. Burger King […]
CKE Restaurants and 72andSunny Los Angeles have unveiled a new brand campaign, introducing Carl Hardee Sr., the fictional founder and amalgamation of Carl Karcher and Wilbur Hardee, who has returned to reclaim control of the company. The extended-cut film, that will run online and on broadcast, begins at the company’s headquarters, where young Carl Junior, […]
As a mother, supermodel, TV personality, social-media phenom and wife of musician John Legend, Chrissy Teigen doesn’t exactly need another job—let alone one as a plant manager. But that’s what Teigen is now. At least, that’s what she is in a new spot for Vita Coco. Shot on a white-sand beach at Key Biscayne, Florida, […]
Unilever-owned condiment brand Colman’s is making a move into the snacking category for the first time ever as part of a partnership with the Snaffling Pig Co. The union is designed to tap into what both companies believe to be a growing demand for pork crackling, and to leverage Snaffling Pig’s position within the market. As […]
Some of the most meaningful and important parts of our lives are everyday moments – when we choose to experience them from the right perspective. But our increasingly busy lives make it difficult to see these moments for what they are. This was the powerful creative message Scorch London helped Twinings portray in its new digital campaign, […]
BBDO and Proximity Pakistan has collaborated with PepsiCo to create a new campaign for energy drink, Sting, titled #StingChallenge. Partnering with one of the world’s youngest Olympic medalist for boxing, Amir Khan, BBDO created a TV commercial that showed fans helping Amir train for his next win by turning the entire old city in Lahore […]
The UK’s wine industry could be in line for a major boost if the cost of importing wine from the EU rockets post-Brexit, according to an expert from the University of Northampton. Drinks industry specialist, Simon Wragg, has speculated on the likely impact of the United Kingdom leaving the European Union – and it makes […]
Leading cereal manufacturing experts, Brecks, recently acquired the Honey Monster brand. A well-loved family staple for decades, Honey Monster Puffs commands enormous consumer affection and recognition, but had lost a little relevance. After reducing the sugar content down from ‘red’ to ‘amber’, the next step was a full repositioning and rebrand. Brecks chose Robot Food […]