New York Bakery Co., one of the UK’s largest bagel producer, has revamped its popular Bagel Thins range in a move to encourage more shoppers, looking to reduce the carbs from their diets, into the Morning Goods category. The two-strong range of new-look Bagel Thins four-packs, will be available from May 2017 in Original and new Cinnamon […]
Every trolley tells one hundred stories, which is why Chemistry is turning the lens on the public and getting up close and personal for Lidl’s new full shop campaign, TrolleyCam. Drawing inspiration from the soaring popularity of reality TV, the global supermarket chain and Irish agency filmed customers as they carried out their weekly full […]
‘The Underworld thrusts a shovel into that unseen land of sticks and stones, of broken bones, the kingdom of roots. Above the ground the sun drenched vines flourish but their bounty is nothing without the sober grind of roots blindly winding into the Earth, the hidden hero of flavour, and of the place.’ Biles Hendry […]
KFC continues to dip its drumsticks into more facets of popular culture. The brand has dabbled in wrestling, comic books, and now, just in time for Mother’s Day, romance novels. KFC’s “Tender Wings of Desire” is a new bodice-ripper in which Colonel Sanders plays the Fabio role. Created out of Wieden & Kennedy Portland, the […]
Pubstomper Brewing Company brews ales with more strength and character than your average ale. A single-minded brand focused on consistency and strength of flavour, Pubstomper approached Robot Food in need of an identity to launch their flagship product, a heady 8% ABV Pale Ale. With a demanding audience of craft beer lovers, the young co-founders […]
May 8th sees the launch of the new campaign from Anheuser-Busch InBev for their Beck’s brand with the claim “You make it legendary”. Following a successful pitch at the beginning of the year, it has been developed and realised by Serviceplan Campaign International in the House of Communication in Hamburg. The aim of the cross-media […]
Corona Extra, the Mexican beer that’s long-been synonymous with Cinco de Mayo celebrations, is stepping up celebrations US-wide with out-of-the-box executions and the brand’s biggest-ever investment for the occasion. In 2017, the brand will continue its “Lime Drop” campaign with a complete 360° marketing plan including national TV and digital advertising, social media, PR and […]
Bud Light has been brewed in Los Angeles for more than 30 years and on the Cinco de Mayo weekend in 2017, the brand decided to give back to the boxing community in the city it calls home. Bud Light will be restoring three local boxing gyms with new training equipment and needed repairs to […]
The FAB Awards have unveiled the finalists for the 19th edition of the awards programme. FAB is an International Awards programme focused entirely on work done for Food and Beverage brands. It recognises the critical contribution that outstanding creative work makes to build brands, it identifies and rewards the leading practitioners from over 60 countries, and […]
Share a video or photo of you recreating a PELE move below and you could be heading to Barcelona to train with PELE. #PLAYLIKEPELE pic.twitter.com/RJoF4zuWiL — Snickers Ireland (@SnickersIE) May 5, 2017 To mark the launch of Snickers’ ‘Play Like Pelé’ campaign, the confectioner has enlisted the help of creative agency, Irish International, and hybrid […]