McDonald’s has just launched its new brand campaign for 2017 via DDB New Zealand. It takes a fresh approach on an experience we can all relate to. “Middle Seat”, a 60″ spot launched February 26, represents a return to brand-building for the company, highlighting the emotional connection Kiwis have with one of our best-known brands. […]
On March 1, Small Town Brewery, the makers of top-selling, highly awarded Not Your Father’s Root Beer will introduce a new collection of artisanal brews that put a fresh spin on three classic American flavours. The brand new lineup includes Not Your Mom’s Apple Pie, Not Your Mom’s Strawberry Rhubarb and Not Your Mom’s Iced […]
Over 1 in 3 Brits voted Chinese as their favourite type of takeaway, Indian came in second and Pizza third. According to a survey conducted by Paymentsense on 2000 people across the UK, more than a fifth of people order a takeaway once a week. The average amount spent on a takeaway is £9.75 so […]
Burger King’s special brand of off-the-wall advertising has reached a new level: in its latest print campaign, the fast food chain is featuring three photographs of actual restaurants that have caught on fire in recent years. The photos, which show Burger Kings aflame in Italy, Pennsylvania and Oregon, serve to remind people that the brand […]
Strategic brand design agency BrandOpus has worked with family favourites, Birds Eye, to create new packaging for their entire chicken portfolio. The frozen chicken category is in decline, concerns over quality has seen mums looking outside of the category to feed their families. Birds Eye came to BrandOpus with an ambition to revive the frozen […]
Red Label Tea has had a recent history of stories which touch your heart. In keeping with its tradition of thought-provoking work centred around the tea’s taste of togetherness, here is one more by creative agency Ogilvy Mumbai. Kainaz Karmakar, ECD, Ogilvy Mumbai said, “Loneliness is the biggest disease going around in the world. And […]
Entries for the USBG Most Imaginative Bartender Competition presented by Bombay Sapphire gin will open on March 15, 2017. This marks the 11th year that Bombay Sapphire has presented this competition. In fact, Bombay Sapphire believes that bartenders are artists. And in 2016, to support the 10th anniversary of this competition, they brought bartending and […]
John Robertson & Sons (Hamcurers) the parent company of Robertson’s Fine Foods of Ayrshire announce major capital investment in the company with the opening of a second food processing unit in Ayrshire. As one of Scotland’s biggest pork and bacon producers, Robertson’s has invested £3 million into the business partly funded through a six-figure grant […]
KFC has launched an Australian-first Snapchat game via Ogilvy showcasing KFC’s Freeze drink. The bespoke game, entitled Freeze Frenzy, is available in both Snapchat Discover and user stories, and forms part of KFC’s overall Freeze campaign. The game sits alongside digital and social content, TV and OOH. Shaun Branagan, group creative director, Ogilvy Sydney said: […]
Colourful chocolate candies and catchy beats have never been remixed like this. On February 26, the M&M’s brand will bring together its iconic spokescandies with Incredibox beatbox technology in a new, musically-inspired commercial that is sure to generate buzz. And, now, M&M’s is looking to its fans to get involved by recording their own bite-size […]