As part of the Christmas campaign for Coca-Cola, J. Walter Thompson Brazil created the ‘Thanks Box’, a reverse vending machine. Passersby could buy a Coke to send to whoever they wished and say a very special ‘thank you’ in a super personalised way. The operation is simple. You choose between one of three versions of […]
Carat APAC recently launched a content-led campaign for Mondelez International’s Philadelphia Cream Cheese with its first-ever pop-up café in Singapore. Within the first week of its launch, the “Heavenly Inspiration” campaign reached over two million Singaporeans on social media, delivered over 10,000 likes and comments and generated over 250 unique posts. The campaign was kick […]
Premium spirits giant Pernod Ricard’s Breakthrough Innovation Group (BIG), announced Opn to be the world’s first connected cocktail library at CES 2017. Originally unveiled in 2014, under the working title Project Gutenberg, Opn is a pioneering, intelligent system, which will transform the way we enjoy premium spirits and experience mixology at home. As ‘hometainment’ sees […]
Kellogg’s has ‘contemporised’ its Corn Flakes brand in a new £10m campaign that sees a five-year consumer marketing hiatus come to an end. The cereal maker has launched a nine-month TV and social media marketing campaign, featuring real consumers sharing how they eat a bowl of Kellogg’s Corn Flakes, be it with milk or even […]
Samuel Adams was one of the first craft brewers to offer rotating beers that capture the essence of each season, and now, from January through April, the brewers are introducing drinkers to two new seasonal beers: Samuel Adams Hopscape and Fresh as Helles. It may be unconventional to have two seasonals at one time of […]
B&B Studio has designed the first Pip & Nut, Nut Butter Cookbook, which features healthy recipes from the lifestyle brand’s founder Pippa Murray. Specialists in brand creation, identity and packaging B&B studio, created the Pip & Nut brand, which reinvented nut butter, transforming it from a cupboard staple that was spread on toast, into a […]
Maltesers has launched a billboard in London written entirely in Braille as it continues its efforts to better represent disability in advertising. The poster comes after the Mars Inc. owned brand released three TV ads featuring disabled actors during the Rio Paralympics in September. The spots won a Channel 4 competition awarding £1m in airtime […]
In recognition that today’s working parents are increasingly running out of time to spend with their children, Wunderman, a leading global digital agency, has announced the launch of a new Christmas campaign, “Share a Magical Moment” for ConAgra Brands’ Peter Pan Peanut Butter. An iconic brand that has been loved by generations, the agency decided […]
Lidl has set out to cement its ascendancy in the UK supermarket sector with a New Year campaign outlining its pledge to be ‘Big On Quality, Lidl On Price’ as it seeks to build on its reputation for cut price groceries. Devised by TBWA/London the strapline will take centerstage in a print campaign from today […]
One of the most loved characters in advertising history is back in the spotlight. The Jolly Green Giant returns after a long hiatus to introduce Green Giant’s new product innovations, including Veggie Tots, Riced Veggies, Mashed Cauliflower and Roasted Vegetables, and to show America how to swap more vegetables into a family diet and eat […]