With more and more brands on the shelves and increased competition from new regional breweries, German consumers found it increasingly hard to separate the wheat from the chaff. Or, maybe more accurately, the hop from the chaff. Presented with this challenge, Kontrapunkt and Carlsberg Germany looked to give the can a new refreshed facing by […]
After over 50 successful years in frozen foods McCain UK, are branching out in a new direction with the launch of a range of chilled potato products designed by global brand design agency BrandOpus. As a company focused on growth and innovation, McCain identified an opportunity to create relevance and engage with a growing number […]
Diageo has unveiled a new advertising campaign for Haig Club’s new line extension, Clubman, featuring David Beckham. The campaign was photographed by award-winning fashion photographer Glen Luchford, who set out to bring “an engaging, contemporary aesthetic” to the ads and “reflect Haig Club’s stylish take on Scotch” in the images. In the main image, Beckham […]
Ogilvy K1ND recently helped KFC launch its very first WeChat-based Virtual Reality Charity Gallery in a campaign aimed at raising awareness about autism. Featuring KFC ambassador Chris Lee, the cutting-edge VR gallery was built using StoryBuilder, a proprietary tool developed by Ogilvy K1ND that brings together the power of social and virtual reality. With the […]
Move aside, Statue of David and the Mona Lisa. Cheetos, one of the flagship brands from PepsiCo’s Frito-Lay division, has Birds In Paradise and Cheesemelion on display in an epic two-day art installation in New York City. The online Cheetos Museum celebrates some of the most awe-inspiring, unique shapes found by the most creative and […]
Milk brand TruMoo is getting a “Trollicious” makeover this fall. Up until October 31, 2016, Poppy and Branch, the colourful and spunky characters from DreamWorks Animation’s new comedy adventure, Trolls, will be making an appearance on specially marked bottles of TruMoo Chocolate and limited-edition TruMoo Orange Scream milks. Fresh from your trusted dairy and made with no […]
The Cask Marque Trust, which offers independent accreditation and training for pubs selling cask ale, has released its CaskFinder app, to coincide with the publication of its latest Cask Report. The report includes research into the way that cask ale is sold and marketed in pubs, concluding that most pubs where cask ale is sold […]
Jungle Creations is leading the bulk of a seven week digital video campaign (22 August – 3 October) on social media for Mondelez to launch two new flavours of Oreo: mint and strawberry cheesecake. Impressed with both the engagement levels and quality of the social content created by the young team, Mondelez tasked Jungle Creations with creating […]
Bacardí rum introduces “We Are the Night,” an integrated, global campaign that revels in the distinctive night personas that come to life under the cover of darkness; daytime conventions are shed, under the notion that while some “carpe diem,” others “carpe noctem.” The campaign launches with a 30-second TV spot that features a cast of […]
“Can you really ignore what’s in front of your eyes? Because tomorrow it could be me. I could be on a boat with my family and I would like to be helped,” says fisherman Stratis Valamios in Ode to Lesvos, a new documentary film from Johnnie Walker Storyline. This time 12 months ago, Stratis’ life […]