Lurpak, the UK’s no.1 butter and spreadable brand, has unveiled a new TV ad as part of a multi-million pound marketing campaign. The campaign aims to challenge consumer cooking habits and drive butter usage as research by Lurpak shows UK consumers are spending more time consuming food media than cooking. Lurpak ‘Game on, Cooks’ will […]
David Folkman and Craig Jones quit their jobs at innocent Drinks to start Elderbrook Drinks in 2015. Their new brand, created by & SMITH and We All Need Words, calls out the overclaims of big sugary soft drinks and squash, and gently mocks the latest health fads. Elderbrook Drinks send cordials by post and you can […]
Heineken has unveiled a new UEFA Champions League TV commercial, called ‘Prep Talk’. The film features two time UEFA Champions League winning manager, Jose Mourinho, and was shot by award-winning director, Guy Ritchie through Publicis Italy. The commercial is part of Heineken’s ‘Champion the Match’ campaign and the launch coincides with the new 2016/17 UEFA […]
Starbucks announced the introduction of Starbucks Teavana as a core offering in more than 6,200 stores across its 16 markets in the China and Asia Pacific region. A new brand for Starbucks in Asia, Starbucks Teavana Handcrafted Beverages and Full Leaf Tea Sachets are now available for the first time giving customers across Asia the […]
Creative agency MUH-TAY-ZIK | HOF-FER launched a campaign for Albertsons Companies’ brand O Organics called ‘Organic for All,’ featuring a TV spot and video across digital and pre-roll placements. Organic food is often perceived as unaffordable and out of reach for many consumers. But the ‘Organics for all’ campaign aims to show that O Organics’ […]
Once a niche sector dominated by powders and shakes, the global high protein products market is now expected to reach £8bn by 2017. We speak to Daniel Reeds, MD at health food marketing company New Chapter Marketing, about what’s driving this trend and which products should be on your shelves… There’s not one single reason […]
Rainey Kelly Campbell Roalfe/Y&R launched the latest instalment of its award-winning Marks & Spencer Food campaign with an ad that showcases the inspirational and authentic ‘Taste Asia’ range at M&S. The TV campaign, which broke on September 7, will be supported by press, OOH and digital activity. The 20-second ‘Adventures in the Exotic’ spot playfully […]
Brand design agency Parker Williams has created the label for Sarson’s new pickling vinegar. Parker Williams’ creative concept for Sarson’s Specialty Pickling Blend marries a key consumer trend – helpful – with the vinegar’s brand promise of taking the stress and hassle out of pickling with an easy-to-use, ready-mixed solution. The clear, informative label inspires […]
Kinder Surprise is heading back to TV screens with a delightful new ad that celebrates the power of children’s imaginations and how this simple yet iconic treat that children love can help create memorable and magical moments for grown ups too. In the 30 second ‘Parents’ ad we are welcomed into different families’ homes where […]
Results from a new poll show nearly 3 in 10 people don’t recycle as much as they could, with 38% of those people citing confusing information on packaging or from local authorities as the reason. These figures are more pronounced among younger people, with those aged 16-34 least likely to say that they recycle all […]