Colman’s is heroing its core mustard product in its latest TV and print campaign to tie in with a new brand repositioning. Launching on 12 September the ads show scenarios where mustard fans ‘overdo it’ with a generous serving of the condiment. Aimed at a core older male audience, the campaign runs with the line […]
McDonald’s Australia has launched what is claimed to be a world-first mobile experience for its largest promotion, with the Monopoly Game at Macca’s app, transforming the entire promotion into a mobile gaming experience that converges the digital and physical worlds. Going mobile for the first time, the campaign and mobile gaming experience was led by […]
Bacardi, the world’s largest privately held spirits producer, announces it has selected JD.com, the largest Chinese e-commerce company by revenue, to be the drinks company’s Online Retailer Strategic Partner. The two companies signed a memorandum of understanding of strategic cooperation to support Bacardi’s online business development and premium spirits brand promotion on JD.com. The partnership […]
JRE, the restaurant association of European young master chefs that holds more than 180 Michelin Stars and over 4000 GaultMillau launched in April in the United Kingdom and Ireland at an event at The Royal Academy of Arts attended by JRE’s International President and two Michelin-starred chef Ernesto Iaccarino. The launch is swiftly followed by […]
Design Consultancy Design Bridge and Diageo have worked together on the new packaging design for Gordon’s gin, almost 15 years after the consultancy previously redesigned the gin brand’s bottle. Design Bridge’s brief was to respond to the huge boom in interest in gin over the last few years, and “reassert Gordon’s position as the top […]
Britain’s most popular breakfast cereal, Weetabix, has added all-green traffic lights to its Weetabix Original and Weetabix Protein packaging. Weetabix is one of the few cereal companies to share its nutritional credentials in this way. Speaking during a media briefing at their Burton Latimer headquarters, Kevin Verbruggen, Head of Brand at Weetabix said: “As a […]
Aldi is set to unveil a new television commercial, entitled ‘Everyday Amazing’. The commercial is part of a new integrated campaign that marks a new positioning for the retailer, showing there is so much more to Aldi than what many already associate with the brand – quality food at unbeatable low prices. The campaign outlines […]
With the tax on sugary soft drinks due to come into effect in April 2018, the majority of UK sports and energy drink users say they expect their purchasing of these products to be affected as a result of any price increases. Indeed, new Mintel research reveals that one in three (32%) Brits who drink […]
New health drinks brand Flõ Drinks, is launching Essence Water, a range of super pure natural mineral water infused with only a hint of natural flavours. Free from additives, preservatives, sugar, sweeteners and calories, Flõ Essence Water is 100% natural with a pH7. Flõ’s natural mineral water is one of the purest on Earth (determined […]
Nescafe has launched another film featuring a young protagonist’s struggle towards success, and this time it’s an RJ from Red FM, Rishi. The film has been conceptualised by McCann Erickson. The spot shows the RJ struggling without callers on his early morning show (starting 5.30 am). When he reaches the station, he seems to be […]