Domino’s Pizza is planning to become the world’s first company to offer a commercial drone delivery service after conducting a trial run in New Zealand. The pizzamaker carried out a demonstration delivery by drone in Auckland on August 25, and afterwards said it aimed to launch a regular service in late 2016. Amazon and Google […]
Imagine grabbing a tube of paint, dipping your brush in the black goop and gliding the brush across a canvas. Pretty normal, right? Now image that black goop is made entirely of air pollution emitted from vehicles across Asia, and you can actually use that polluted air to create a masterpiece. Tiger Beer, working alongside […]
Malibu is looking to capitalise on consumers’ “contactless payment behaviour” by turning 40,000 of its bottles into media platforms, offering consumers access to exclusive content simply by tapping their smartphone on the bottle. Malibu is using the same technology used for contactless payments to create 40,000 ‘connected’ bottles, allowing users with Android phones and the […]
Heineken announced the launch of Heineken 3, signalling the start of the first phase of an 18-month campaign. It’s the brand’s first ever brand extension in Australia and its biggest ever marketing campaign here, and aims squarely at growing its potential customer base, particularly among women, as well as drinking occasions. The product launch is […]
Heinz Wattie’s has launched a fully integrated TTL campaign via The Business, for Wattie’s Baked Beans and Spaghetti. Shelley Smith, group marketing manager for Wattie’s Quick Serve Meals said: “Wattie’s Baked Beans and Spaghetti are iconic products that Kiwis have an emotional connection with. We wanted to celebrate and remind people why they’re not just […]
As they turned ten years old, Little Dish looked to set a new standard of health for the children’s chilled meals category with its new range of pots and pies. They called upon Design Agency Pearlfisher to develop a vision, voice and series of packaging structures that would bring the nutritional credentials of the new meals to […]
Most people know Google Chrome‘s incognito mode for removing any trace of their web history—or for avoiding retargeted digital ads that track their whereabouts. But Bacardi found a clever little hack around private web browsing that it’s turning into a campaign targeting millennials. The brand and BBDO New York partnered with electronic music artist Goldroom—also […]
In 2015 Dolmio, via agency Clemenger BBDO Sydney, captured the attention of frustrated parents worldwide with the unveiling of the ‘Pepper-Hacker’ – a pepper cracker that not only cracked pepper but also shut down TVs, wiped out WiFi and disabled mobile devices. With 100 million views across Facebook and YouTube, the film sparked worldwide conversation […]
Without question point-of-view food videos are the fastest growing trend in social media, and only 8 weeks after launch new channel BOSH! has nailed the ‘magic-hands’ formula to earn 50 million video views, quarter of a million subscribers and its first brand partnership, with Pret A Manger. BOSH! is a how-to-cook channel which creates exciting […]
From the people who brought you 2015’s viral hit and the chocolate industry’s ickiest faces now comes the sequel. A true glimpse into children’s psyche and what makes them tick – hint it’s not strong Bitter Dark Splendid Chocolate. There is no way around it; some things (not many) still belong exclusively to the realm […]