WELCOME THE YEAR OF THE DRAGON WITH ROYAL SALUTE’S LUNAR NEW YEAR CELEBRATORY LIMTED EDITION RELEASE!

WELCOME THE YEAR OF THE DRAGON WITH ROYAL SALUTE’S LUNAR NEW YEAR CELEBRATORY LIMTED EDITION RELEASE!

Boundless Brand Design have partnered with Royal Salute and illustrator, Yunshu Li to create a stunning new limited-edition design for this year’s 21-Year-Old Lunar New Year Edition. This design marks the fourth design Boundless Brand Design have created for the Lunar New Year series, in partnership with a carefully selected & talented illustrator. This year’s […]

SIG carton packaging modernizes the conventional ambient vegetable aisle in the Netherlands

SIG carton packaging modernizes the conventional ambient vegetable aisle in the Netherlands

HAK is the first vegetable producer to use SIG Terra Forest-based polymers  As demand for more innovation and sustainable packaging continues to grow from manufacturers, retailers and consumers, SIG carton packaging continues to meet these needs. The traditional long life vegetable aisle, made up of mainly cans and glass, is now being disrupted by SIG […]

New Asahi Beverages Philippines connected packaging delivers instant wins

New Asahi Beverages Philippines connected packaging delivers instant wins

Goodday, a cultured milk drink owned by Asahi Beverages Philippines and distributed by Universal Robina Corporation in the Philippines, has partnered with creative technology studio Appetite Creative to build a fun and interactive connected packaging experience. The smart packaging campaign for Goodday drinks offers registered users instant prizes via the web app based connected experience […]

Leo Burnett turns the launch of McDonald’s McSpicy x Frank’s RedHot collab into the hottest drop of the year

Leo Burnett turns the launch of McDonald’s McSpicy x Frank’s RedHot collab into the hottest drop of the year

McDonald’s hottest food collaboration, McSpicy x Frank’s RedHot, is set to land next month with the hottest drop of 2024, thanks to new work from Leo Burnett. McDonald’s and Frank’s RedHot have joined forces to create the ultimate chicken burger. To mark the collaboration, Leo Burnett, in partnership with Red Consultancy, have created ‘the hottest […]

NotCo & GUT present: Not So Happy Animals – A campaign that questions the dark reality of the food industry.

NotCo & GUT present: Not So Happy Animals – A campaign that questions the dark reality of the food industry.

The plant-based food brand questions the representation of happy animals in the logos of the food we buy every day. Today, NotCo, in collaboration with creative agency GUT Mexico City, debuted a new campaign titled “Not So Happy Animals,” which focuses on raising awareness and promoting the adoption of a plant-based diet with a creative […]

Coca-Cola strips labels from Sprite on-the-go bottles in Company’s first UK trial of “label-less” packaging

Coca-Cola strips labels from Sprite on-the-go bottles in Company’s first UK trial of “label-less” packaging

Coca-Cola will temporarily remove labels from Sprite and Sprite Zero on-the-go bottles this January in a limited trial of “label-less” packaging. The pilot will see labels temporarily removed from single 500ml Sprite and Sprite Zero bottles and replaced with an embossed logo on the front of the pack. Laser-engraved product and nutritional information will appear […]

A whole new world – Peanut butter trailblazer, ManiLife, ventures into the world of almond butter for the first time

A whole new world – Peanut butter trailblazer, ManiLife, ventures into the world of almond butter for the first time

Award-winning peanut butter brand ManiLife is set to expand its popular portfolio of peanut butters and snacks by unveiling a brand new range of sustainably sourced,  small batch almond butters for the very first time. ManiLife Almond Butter, available in both smooth and crunchy, will be available from 5th February at Tesco stores nationwide. It […]