Kellogg’s Corn Flakes Feature US Olympic Gold Medal Winner on Box

Kellogg’s Corn Flakes Feature US Olympic Gold Medal Winner on Box

To celebrate basketball player Jimmy Butler’s gold medal win with TeamUSA at his first-ever Olympic Games, Kellogg’s has announced that he will be featured on gold medal edition boxes of Kellogg’s Corn Flakes. Boxes are available in limited quantities for a short time only on KelloggsFamilyRewards.com. “Being featured on a box of Kellogg’s cereal is an […]

‘Breathalyzer’ Business Card You Lick To Prevent Drunk Driving by Uber

‘Breathalyzer’ Business Card You Lick To Prevent Drunk Driving by Uber

This ingenious in-bar campaign from Russia turns regular ol’ business cards into blood alcohol tests to see if you’re too drunk to drive. Alibi Bar, in the city of Yekaterinburg, partnered with Uber to try to prevent people from drunk driving. Business cards are affixed with saliva alcohol test strips. Customers will receive this card […]

Frontier Craft Lager wins Silver Medal in The International Beer Challenge

Frontier Craft Lager wins Silver Medal in The International Beer Challenge

At this year’s International Beer Challenge, Fuller, Smith & Turner PLC, the London brewer and premium pub company, was awarded a silver medal for its craft lager, Frontier. The medal was awarded after a blind tasting by an expert panel of judges. The panel assessed the entries by their taste, appearance and aroma. The International […]

Global Visionary Award for ‘Disruptive’ SA Food Processing Technology

Global Visionary Award for ‘Disruptive’ SA Food Processing Technology

South African biotechnology and IP Company Green Cell Technologies, has been internationally acknowledged for its revolutionary technology, receiving the Frost & Sullivan Visionary Innovation Leadership Award – Food Processing, for its work in food security.  The Award is recognition of the exceptional advances GCT® has made with its Disruptor™ technology in enhancing food production for […]

Fuller’s online ‘Beerfinder’ for the USA is automatically updated

Fuller’s online ‘Beerfinder’ for the USA is automatically updated

Fuller, Smith & Turner P.L.C., the London brewer and premium pub company, has updated its online beerfinder for the United States of America. The beerfinder lets customers know where they can purchase their favourite Fuller’s beers internationally. This data for the USA is now automatically updated, so consumers in the country can find out exactly […]

New Beer Now Conference to Locate at BeerX in 2017

New Beer Now Conference to Locate at BeerX in 2017

Beer Now is an Evolution of the European Beer Bloggers & Writers Conference  The Society of Independent Brewers (SIBA) and Zephyr Conferences announced today the first-ever Beer Now Conference will take place next March 17-19 in Sheffield, England. The conference is focused on “marketing, tourism, and communications” in the modern beer industry.  The conference will […]

MEC Wavemaker’s Push for Colgate Sensitive Pro-Relief Launches Partnerships with Food Tube & ITV

MEC Wavemaker’s Push for Colgate Sensitive Pro-Relief Launches Partnerships with Food Tube & ITV

Colgate Sensitive Pro-Relief is teaming up with Jamie Oliver Group’s Food Tube, ITV and a host of UK food festivals for a new social, digital and experiential campaign by MEC Wavemaker. Jamie Oliver Media Group, MEC Wavemaker and Colgate have co-created a content series called ‘Take an Extra Bite out of Life” featuring food and […]

No Added Sugar Innovation From Yazoo Brand In Flavoured Milk Drinks

No Added Sugar Innovation From Yazoo Brand In Flavoured Milk Drinks

YAZOO, the No.1 flavoured milk drinks brand from FrieslandCampina, is introducing a ground-breaking No Added Sugar milk drink. After more than two years in development, new YAZOO No Added Sugar is expected to generate in excess of £7million incremental sales to the milk drinks category in its first year.   Available to wholesalers and convenience […]