Ghirardelli is expanding into the snacking category with its new ‘Best Dressed Snack’ campaign, created by FCB West, for the brand’s new line of chocolate covered snacks. “The term ‘Best Dressed’ speaks to our premium ingredients that are dressed in rich Ghirardelli chocolate,” said Marlene Bartlett, brand manager, Ghirardelli Chocolate Company. “We wanted to encourage […]
Launching in Shoreditch on Thursday 14th July, HOPT is a new drinks concept that combines the finest craft beers, boutique spirits and wines with a fast, localised delivery service. Occupying a space in Boxpark on Shoreditch High Street and offering a regularly curated selection, Hopt is perfectly placed to pop into after work for a […]
Spirits producer Bacardi and multiplatform artist Swizz Beatz have joined forces to deliver events, marketing and social activations with industry influencers in exciting and new ways. In a multi-year agreement, Bacardi has named the multifaceted entrepreneur, artist, art collector and Grammy award-winning music producer Global Chief Creative for Culture for Bacardi with oversight for the […]
Beer brand Amstel goes back to its roots with Pass It On, a new 60-second TVC created for the Russian market by 180 Amsterdam. The TVC represents the start of the Serious About Beer and Friendship campaign, celebrating the spirit of friendship, which has existed ever since the beer was created by two friends in […]
Customers who order takeaway food using Just Eat could soon find their food being delivered by robots following the launch of a ground-breaking trial. The company, the world’s leading digital marketplace for takeaway food delivery, has partnered with Starship Technologies to trial self-driving delivery robots on the streets of London. Just Eat and Starship Technologies’ testing […]
After two hugely successful films in their “Cultivate” campaign — “Back to the start” in 2012 and “The scarecrow” in 2013 — Chipotle and CAA teamed up with Passion to create “A Love Story”, an ambitious animated short directed by Passion Pictures’ Saschka Unseld. The film tells the story of Ivan and Evie, whose innocent […]
The Louis XIII Le Mathusalem edition will make new history for Louis XIII, the timeless cognac created in 1874. Rare and exquisite collector’s items, the first Louis XIII Le Mathusalem decanters will be available worldwide as of November 2016, after being launched exclusively in iconic department store Harrods as of September for two months. Made by the legendary […]
Caulder Moore has designed a new retail environment and in-store communication for Smashburger to launch the US brand to the UK market for the first time. The first UK restaurant opened in Milton Keynes, with Brighton to follow in August 2016, and plans to open 35 sites over the next few years. Rick Shaden and […]
Subway is promoting its popular Subway £3 Lunch range with a new TV campaign breaking on Wednesday, July 6th. The TV ad, created by McCann London, shows a young man nervously trying to woo a girl as she decides what to order at a Subway store. He spots a poster advertising the Subway £3 Lunch […]
Budweiser will be giving away potentially millions of bottles of free beer as part of the celebration, honouring the unwavering commitment of Welsh football fans for one day only on 6th July 2016. To claim their complimentary Budweiser, those of legal drinking age, and over who are living in Wales should do one of the following: Pick […]