Famous for its Energy Balls, the brand was an early pioneer in the protein energy snack market, which has exploded over the last few years as a healthy and sustaining alternative to the more traditional high carbohydrate/sugar confectionery brands. This bitesize product innovation aims to broaden the brand’s appeal to a more mainstream consumer and capitalise on the growing market in shareable snacking.
Offered in three flavours: Coconut Cranberry, Sweet & Salty Almond, Cacao Orange and with two pack sizes available: a 90g sharing pack with a resealable top and a 30g snack pack to encourage trial.
Biles Hendry’s challenge was to evolve the existing brand identity to capture the brand’s unique personality and improve standout within a more mainstream environment, whilst capturing the higher energy nature of this product and format.
Creative Director Anthony Biles commented, “Our design features bright flavour varianting and utilises a bold lightning bolt device to communicate the energy delivery. The larger format packs also build flavour cues with product and ingredient photography.”
The new product launches in supermarkets and specialist health shops across the UK during August.